The Powerful 4-Phase System that Noah Mittman Uses to Create Online Courses

March 29, 2021

In today’s episode, we have Noah Mittman with us, who is going to talk about his 4-Phase system for online course creation.

You will also get to hear how to do proper market research to validate your course topic, how to create content your audience will actually want, and promotional strategies to get more people to your course.

Website: Stop Waiting and Start Creating Your Course Facebook Group
Facebook: NoahTheSnowman
Instagram: SnowmanFilms
LinkedIn: Noah Mittman

Notes

In this episode, you will hear...

… Noah Mittman’s incredible story of thriving through a crisis after his 15-year filmmaking business was brought to a halt by the COVID pandemic.

… how Noah Mittman was able to quickly and successfully pivot his in-person filmmaking business affected by the COVID crisis to an online course business.

… the steps Noah took to study and understand his audience, select a course topic, and create a timely filmmaking course for beginners.

… how Noah was able to use feedback and questions from his first online course to gather content ideas and develop the 4-phase course creation system.

… why having an online presence or an online business is a great way to grow and scale your business fast by reaching a global market.

… a complete step-by-step breakdown of the 4-phase course creation system for new course creators.

… the most effective and cheap way you can carry out market research before creating and launching your online course using social media 

… a clever way you can use use social media platforms to both gauge the market while building a relationship with the audience and attracting early followers.

… why it’s critical that you create your own traffic by growing email and text messaging lists as soon as possible.

… Noah’s practical tips for creating and formatting your course content to keep your students engaged and ensure course completion.

… time-saving filmmaking tips you can use to record quality and professional videos for your online course.

… a step-by-step guide to selecting the right hosting platform, creating a lead magnet, setting up a sales funnel, and driving traffic to your online course.

… the best promotional strategies and tactics to market your new course and drive traffic through your funnel to the online course.

… Noah Mittman’s advice for anyone thinking of getting into the online course business.

Resources

Transcript

Jeremy Deighan
Hey, everyone. Thanks for checking out the show. Today, we have Noah Mittman, the course creator coach who is going to talk to us today about some great tips and tricks around course creation and his system that he has built for online course creators. Super excited to have you on the show today. How are you doing today, Noah?

Noah Mittman
Thanks so much for having me. I'm great. How are you?

Jeremy Deighan
Yeah, doing really good. I'm been batching some new podcast episodes and I'm glad that you reached out. I was looking over some of your material and it looks like you've got extensive knowledge in video production and online courses. And I'm super excited to dive right into the content.

But I always like to start at the beginning. Why don't you just take a couple of moments and for anyone out there listening who doesn't know who you are, if you could just give us a little bit of a backstory of what you were doing before online business and online courses? And then how did you get into this world?

Noah Mittman
Yeah, absolutely. I've been a filmmaker for 15 years plus; started in high school and had a pretty successful video marketing business. My company is called Snowman Films. That was going really well and then COVID hit.

I've been interested in online courses for a while, but when March D day of 2020 happened, pretty much the entire in-person video production market paused. So all that business went away, and I dove into really studying deeply about online courses, and how to make them, where to put them, how to sell them.

And over time, with studying and asking a bunch of questions and really getting some knowledge and some feedback on what I was making, I came up with this 4-phase course creation system and realized that I could really help a lot of people.

The first course that I came out with was filming online course at home, which makes sense for that filmmaking background, helping people just with their phone, make an online course that can actually be completed and go out there and have a video course where they didn't have one before. But what I realized after that was people need a lot more help with the different phases of course creation.

So, really realized that I can help them in a lot more ways than just filming. So, I took it upon myself to have the energy that I'm putting out there to really empower course-creating solopreneurs and equip them with fully-integrated, monetizable, comprehensive courses and ideas.

And with that, I've created this 4-phase system. Phase one being market research; really making sure that the idea that you have, the expertise that you have has a market and has interest so you're not just diving in blind and hoping that you're successful. You actually have feedback that you will be successful before that.

Phase two is content, which is the filming, the editing, the posting, and all that stuff of actually making your course. Phase three is technology, which is getting your course up online, getting the funnel built, getting the landing page built, getting set up on Thinkific or whatever platform you choose. Figuring out all the tech stuff, which I know is super overwhelming for a lot of people.

And then phase four is promotion, which is, essentially, after you hit "Publish" on your course, now your full-time job is promoting. You're not going to be a millionaire just because you have a course online. That's not how it works, unfortunately.

I always say once you hit "Publish", your work is 50% done. Now, your full-time job, most of where your energy should be going while you're selling that one thing is to be promoting that one thing: going on podcasts, getting the word out, making video content, making marketing stuff, spreading the word to new eyes and ears about your course.

So that's the journey that I've been on in the last year or so and it's been fun. The super cool thing that I'm sure everybody that is a fan of online courses knows is as soon as you make something for the online space, your market now goes from local to global.

So you're not just trying to sell to people in your community, you can sell to people all over the world, which millions and billions of people, which is pretty cool to be able to connect with the global market where you couldn't before.

Jeremy Deighan
Yeah. It's really interesting that I get to speak to a lot of people who are in the online course space. And when having conversations with them, one of the number one reasons that I get from people is the fact that they are now able to take information that they have and share that knowledge on a much bigger level. That is a really big thing for people.

And it's really awesome to see that people are out there trying to reach others. And like you said, if you have a local business, while that's great and you can serve the local community, there's only so much you can do. And then when you go online, you're able to move that across.

Noah Mittman
Well, for context, like we're recording this in March of 2021; something like COVID happens and that local community gets shut down. And if you have a brick and mortar, you can't use that for a little while.

I think, really, to ensure success for the future for all businesses, you need to be able to have online offerings, products, services, whatever it is to be able to connect with the online space because that's where the future is. And, again, if you can open up to a bigger market, why not?

Jeremy Deighan
Yeah, definitely. One of my favorite things to do is talking to people who have those brick-and-mortar businesses. And it might not be video production, it might be a bakery or something like that, and letting them realize that you could use an online course to supplement that business.

It doesn't have to take it over per se, but if you have a gym or you're a gym coach, you can have a course to give to someone. It could be part of the program. It could be a freebie that you offer as part of their coaching program. So, I love that idea.

Noah Mittman
Just what you said as an example like you got the bakery. You can have a whole course series on cool recipes to make or cool things to do with the bread. Obviously, with the gym, having a supplemental, like, here's a home workout you can do because everybody is spending so much time at home now. Here's a workout series. Follow me on this day, and we'll do a workout together.

There are so many things you can do in the online space. Again, you can ask people from all over the world. Australia is a massive market. Canada is a massive market. There's so much to do in the online space.

Jeremy Deighan
Yeah, definitely. So let's dive into the 4-phase course creation system that you've set up. In the beginning, the market research phase; that is just trying to figure out who your audience is and who you're trying to serve. How does that work?

Noah Mittman
Yeah, exactly. I think the first step is what do you want to teach? What do you want to make your course on? What are you an expert in? What are you passionate about? Because if you're not passionate about whatever it is you're teaching, it's going to be very hard to scale it.

I mean, think about it; if you get successful with this, you could be pushing this for the next 10 years or longer. So really having something that you have a good time with and that you are excited about is a big place to start.

Once you have that, then knowing specifically who you're serving; really figuring out that ideal customer. How old are they? What gender are they? Where do they live? How much do they make? Where do they hang out online?

Mainly, where do they hang out online once you know who they are because your connection with your target market, your ability to find them and engage with them, and authentically get to know them is going to be your benchmark for how well your eventual course is going to do.

If there's no interest there; if you say, "Hey, I'm making this thing on this subject. Anybody interested?" and you get no yeses, then you know that maybe you need to pivot what you're doing or figure out a different way in.

For me, my first course was, "Hey, course creators. Do you want to make your courses look and feel more professional with video?" And one group on Facebook that I posted that in got like 500 comments on that saying, "Yes, please." So I knew that there was a demand there, right off the bat.

Jeremy Deighan
Okay. Let's use the bakery example. And let's say I work at a bakery and I make really good bread. I've talked to some people who have mentioned, "Hey, you should create an online course and teach people how to make this amazing bread that you make." What would be the first step someone would take? How do you go about finding that audience and finding out if this would be a course people would be interested in?

Noah Mittman
Absolutely. Great question. So, social media is the answer on this for the most part. That is, I think, the best use of time and money. So you're not spending a ton; it's free. You just have to engage and go find your communities to really connect with people. So you have Facebook groups, you have Instagram hashtags. Probably not LinkedIn as much.

I would really focus, for that, on Facebook, Instagram, and Clubhouse, maybe Reddit a little bit; just anywhere where there's a community of people that are interested in baking. So, literally, go on Facebook and search in groups, "baking", "bakery", whatever, people that have interests in baking.

And that's where you can start asking, "Hey, I have this signature recipe for this amazing bread. Is anybody interested in learning it or trying it out?" And see what the response is. "Here are some of the key ingredients that I will walk you through everything. Does that sound cool?"

And depending on what their response is, which I'm guessing for baking is probably going to be a "Yes" because everybody's down to try new stuff out, you can really be off to a head start. And you have already started to build your relationship with those potential customers.

They can go check out your profile, become friends, message you, or whatever that is. You're already connecting with your students. You're already connecting with potential people that are interested. On Instagram, having the baking hashtag or the bakery or baking recipes hashtags; going in and commenting on their photos.

And previewing maybe some awesome photos of the bread or the recipe that you've made yourself and asking, "Hey, who wants to learn this recipe? Who wants to learn about this?" Again, a response is a response. And if you're in a good spot, it's going to be positive, and people are excited. And you know that this will be worth the time to make to move forward on

Jeremy Deighan
That what's going to be my next question. Once you start getting these responses in, how do you judge or how do you gauge the success of the course or if it's something that you should continue forward with?

Noah Mittman
I would say just the amount of positive response that comes back. If people are excited, if people are like, "Oh, my God, I need this and this would help so much. I've been looking for new recipes. I've been excited about getting into baking in general." If there's a positive response, then cool.

On the flip side, this can be a hard pill to swallow a little bit and figure out what the next thing is, or the next way in that you can make a course. If that response is negative, or, "Hey, I have a new recipe. Would anybody like to try it out?" and if you get no responses, that's definitely a thing. And if you're like, "Well, no, I'm good," then people are just less interested in that, which is fine.

It's, "What other thing within my niche, within my expertise can I make?" For me, I started out with that first filming online course at home course, which has done decently well. I made a couple of $1,000 on it, but it wasn't, the smash hit six-figure, boom, I'm in, got it.

What that made me realize was that, again, people needed more help on more phases of the course creation process than just the content and just the filming. So, now that I've opened up the coaching, and my next courses; my next course is going to be about how to optimize your social profiles to bring in emails for you and build your audience as you go automatically, which I know is that first step within the market research to build your list.

Another thing within market research that you want to start doing is getting your email list, getting your text messaging list going. It's the idea of there is traffic that you own and then there's traffic that you don't own.

Traffic that you own is your email list, your text message list, your website, wherever people are giving you their information willingly and you can contact them out of the algorithm. Traffic that you do not own is social media. They can shut your Facebook down anytime. They can shut your Instagram down anytime.

I had that happen actually a couple of months ago where I was misusing commenting features and messaging features on Facebook with reaching out too much and too often. They thought I was spamming and they shut my account down for like a month. And I thankfully got it back.

But it shows you that at any time, the algorithm of the companies can shut your stuff down without any reason. And if you haven't gathered that info on your audience to bring them out of the social media algorithm, those maybe lost contacts. So really getting them into your circle, into your space is important.

Again, now that I know that people need more help with the entire process, my business has started to grow. I've started to find more responses and more yeses and more money. So, now I have a roadmap of where I'm going to go from here instead of finding that first thing. So it's really about testing and listening to what people want.

Jeremy Deighan
Okay, very good. So you go out and, say, you're on Instagram, you're posting on Pinterest your recipes, and you're in Facebook groups, and you're talking to people. And people will seem really excited about the idea and you know that you've got a good idea for a course. What would the next step be after that?

Noah Mittman
Absolutely. A couple of things: you need to ask them the right questions. I love this specific recipe example, but there's not a whole lot of other things to ask around that. Let's just keep going with this specific example.

Once you know that there's interest in the recipe, then you can go ahead and make that course. You can write it out. You can film it. You can edit it. So filming and editing is phase two; the content phase. That's the actual creation of things.

I definitely recommend scripting out what you want to talk about because, especially with online courses, you don't want to waste people's time. You want to be efficient with what you're talking about, and how you're delivering information, and also figuring out the way that you want to deliver information best.

Especially with baking, having a visual of what you're doing is huge so video is very important for that. You're not going to get as much out of audio as you will video on actually seeing what you're doing. And maybe having a download worksheet; a step-by-step, or the pieces of the recipe in a download.

So there are three ways, essentially, to deliver information, which I've covered a little bit here. So, you got video, you got audio, and you have written. You need to figure out which one of those or which combination of those is going to be best to deliver your information on your course.

Then for the course itself, the setup in terms of writing it. You can have your modules and your actual lessons. So, think of your modules like your writing a book. Your modules are your chapters, and then your lessons are your paragraphs. So the modules are bigger ideas, bigger sections essentially. And then your lessons are the specific things; the process they're going to go through step-by-step to get there.

In general, what I say is for your lessons, you can have as many modules and lessons as you want. But for lessons, try to keep them 10 minutes or less because it'll help people get the momentum and actually finish your course. Being a successful course-creator means that people actually finish your course. They go all the way through and they achieve the goal that you have set out for them.

Marketing is a separate thing, but as a course creator, your finish rate, I think, is a good way to go on if you're being successful with it. So, go out and film and edit and get all of it made. Another huge thing for the filming side of things is to use a teleprompter.

You can get a teleprompter app on your phone. This will cut your filming time by 50% or more consistently. It really has been a lifesaver for me because I can't memorize that well and being able to just look at the words and read them off.

Basically, what a teleprompter does is it lets you look at the screen of your camera or your phone and read off your script while you're looking right in camera. So it looks like you're looking at the camera, but you're actually reading text, which is a really efficient use of time, I think.

Jeremy Deighan
Is there a particular teleprompter that you like?

Noah Mittman
Yeah. It depends on if you're filming on your phone or a camera. From your phone, if you're using an iPhone, I recommend Teleprompter for Video. It has a little orange icon with a face in it. In the app store, it has a guy's face to show you the preview of it. And then for Android, it's called Nano Teleprompter. The Teleprompter for Video for iPhone is free and the Nano Teleprompter is like four bucks.

And then if you are on an actual camera, let's see, I'm trying to pull up the... I don't have it offhand. But if you just look for Google Teleprompter for DSLR or whatever, you can find a good option. There's a bunch of different ones. I think Parrot Teleprompter is one of them. There's a bunch of options for less than $200.

You essentially attach your camera to the back of the teleprompter and the teleprompter is a piece of glass at a 45-degree angle and like an iPad or a phone below it. Essentially, what it does is it loads the text to where it's right in front of the camera. So it looks like you're looking directly in the camera, but, in fact, you are looking at text being reflected, and then mirrored on whatever app you have on your iPad, to be able to read it off.

Jeremy Deighan
You have the ideas and you have basically your modules and your lessons mapped out. You go through and think about the step-by-step process. But how do you go about really outlining or structuring the course? Are there any tips or tricks that you can give for someone who is maybe struggling with how they should structure the course or outline the course?

Noah Mittman
Yeah, I would say it's putting yourself in your students' shoes as you go. So think, "If I knew nothing about this, what way of this progressing makes the most sense for their journey? In what way can I teach...?" Again, the perfect thing is the baking thing. What is the process for baking? And how can you walk people through from ingredients to putting it all together to serving it in the oven to having it look nice on a presentation plate or something?

Think about that process for anything that you're making. What is the journey they're going to go through? And what makes the most sense for what you're teaching to run with that? So, just like the process we're talking about here, four phases, try to break it down into a simple, digestible process that they can learn off of.

The more simple you can go the better. Name it — The 4-phase Course Creation System — something like that that they can structure information in their heads around, that will make sense as they go through it.

Jeremy Deighan
Okay, very good. So we have our idea, we've talked to our audience, we've validated the idea. We think about our modules, our lessons, we're putting that information together, we're scripting it and outlining it. We're recording, whether it be video, audio, or text, and we have our content put together. What is the next step in this process?

Noah Mittman
Now you got to get it online. It's an online course. So you choose your hosting platform. Your course needs to be hosted somewhere. It needs to live somewhere. There's a lot of options out there so definitely do your own research, but the one I like a lot is Thinkific.

The reason being they give you your first three courses for free in their free plan. You can have up to three courses for free, which I don't believe any of the other course hosting platforms have and it's perfect for just getting going with this, not having too much cost involved, and really testing your stuff out.

So you get those videos uploaded. You get your downloads to go with your videos uploaded. You get your landing pages uploaded on that. The way that I really recommend doing it, if you can, is having a free offer to bring people in. So, take the biggest nugget of your course and have it as a free download or video or whatever to pique interest from people in your course, that you can then build a funnel around, which is the next step.

So, you host your course and then you build a funnel to drive traffic to that course. This is getting your systems set up before you drive traffic and you promote it. A funnel can be a webinar. it can be a download, it can be a video, whatever it is to capture those emails, capture that contact info that then gets people into the next level of interest of you.

Again, you can sell right out of that. Say it's a webinar; you can sell the course out of the webinar. For me, the one I have up right now is three secrets to successfully filming your course. That leads people to the step-by-step course on how to actually film, but they can at least get a little bit of value from the webinar from the funnel setup.

So, technology at that phase is hosting, and the funnels that lead to the hosting; so getting the traffic actually converted into customers.

Jeremy Deighan
Okay. And then in this phase, what is all the software someone would need to set all of this up? Does Thinkific handle everything? Or are you using any kind of funnel software, email software? What does the software side of things look like that you would need for this?

Noah Mittman
Absolutely. Let's just walk through the journey of the customer here. ClickFunnels is what I use for my funnel software. It's great, it's powerful, and it really focuses on the funnel side of things. It's not trying to do too much like some of the other ones. So, the link that I post on social is my ClickFunnels funnel.

What I use to capture emails after somebody has entered that email to get the free thing that I'm giving out is ActiveCampaign. Active Campaign is awesome. All the email campaign ones are pretty similar in price. I like ActiveCampaign because the automation you can do with it is super simple and powerful. I have a whole seven-email welcome sequence that people go into after they get their freebie that I set up once and I don't have to think about it anymore.

So now I have anywhere from 20 to 30 people right now in different stages of my welcome sequence. So ClickFunnels that's linked to ActiveCampaign, and then ClickFunnels can link over with a button over to your Thinkific course. And you can choose to either sell it through ClickFunnels or just have a button that goes to the Thinkific course and they can purchase something there.

But either way is fine. The main thing is having an easy way for people to give you money. I like having the purchase actually happen through ClickFunnels because they have that momentum of buying and then they just are right there to enter the credit card information. They don't have to go to a different website to make that buying decision.

You want to grab them right at that peak, excited moment of finding yourself. So, ActiveCampaign for email, ClickFunnels for your funnel, and Thinkific for the actual hosting of the course.

Jeremy Deighan
Okay, very good. So, you have this setup, you've got a funnel setup. Maybe for someone who is just getting started in listening to this and some of these things are new to them, can you briefly just describe what is a funnel and why do you need one?

Noah Mittman
100%. So, think about this: a website versus a funnel. Your classic website has a bunch of buttons to push, a bunch of options. You maybe have your "About Me, your "Products and Services" page, or "Contact page".

It's cool for somebody to see who you are, but getting a specific action out of that website is a little bit harder than a funnel, which is literally a series of landing pages that are very simple, that have a sales copy on them. They maybe have some video elements. They have some photos; everything that is leading towards a specific action for people to take, which is to press a button to hit the next step in the funnel, or to buy something.

So, it's all a specific-oriented task around giving value and getting actions from people; getting them to press the "Buy Now" button. And there are no other options on the funnel page of "About You", or "Contact Me". You can have those as elements within the funnel page, so just like a little description paragraph of who you are, but they don't have to click on to a different page, which, if they do, statistically, they're less likely to stick around to the purchase if they have a lot of options.

So keeping it very simple for them to figure out who you are, figure out what you're helping them with, and seeing if they want to take that next step, whether it is getting your download or buying from you, or getting whatever content you have to give them. It's just keeping it simple and keeping it clear for them to get into your world.

Jeremy Deighan
Okay, awesome. And I noticed earlier, you said that you have maybe some kind of freebie, like the biggest nugget of your course you stick that at the beginning of the funnel to get people in

Noah Mittman
To a lead magnet.

Jeremy Deighan
Okay. And that leads people into your products and your services and that's where you sell them the course. And then that hooks up to the email software so that you can continue to email them going forward. Is that correct?

Noah Mittman
That's correct.

Jeremy Deighan
Okay. Is there any other technology at this point that we would need to be concerned about or anything else that needs to be hooked up?

Noah Mittman
I'll tell you that is the deepest dive I've done on the technology phase in a podcast. So thank you for those questions. That was great.

Jeremy Deighan
Yeah. I try to make sure that we break it down for anyone who's listening who's a first-timer or a beginner and they're like, "What's automation? What's a funnel?" So it's good to go into those things.

So, we validated our idea. We did our market research. We've got our course put together. We have it uploaded on a platform like Thinkific. We have a funnel set up, where we can get people in and make purchases. We have an email setup where we can continue to email them. I guess the next thing now would be to go out and promote that to the world. Is that correct?

Noah Mittman
That's exactly right. Yeah. Now that we have our systems built with the funnel and with the hosting, now we can go spread those systems around as much as possible. Think about if you don't do the systems, and then you start promoting. Say you skip phase three with the funnel; you go out promoting, you have a bunch of people interested, but then you have to manually show them exactly where things are, or you don't even have them set up yet.

So people are like, "Well, where your products and services?" When you have those systems set up, now you can comfortably go out and just say, "Hey, here's the link." And then they go through that entire process very smoothly, very easily. And they can make that buying decision or they can just, again, get into your world more and get on your email list, and get all the value you're giving out there.

The main point of this is that you have to promote. You have to go and talk about it. This is what I like to refer to as the other 50% of work. Once you hit "Publish", you are 50% done. Promoting is now the other 50%. This is how you make your stuff successful.

You get out there. You make video content. You make your lead magnets. You get on podcasts. This is kind of the movie premiere system of how I think about it. You have your movie trailers, which is your video content and you can put out your value content. You have your movie posters, which is your photos, your quotes, all that stuff, that's still images; changing up the style of content that you put out.

And then you have your talk show interviews, which is always how movies get promoted with the cast. This is podcasting. This is doing interviews on whatever shows you can find, whatever avenues you can find; getting out there and talking about it.

So, for the foreseeable future, once you have your stuff online, promoting is what you're gonna do. This is why way back in the beginning, when I said you need to be excited and passionate about your course and your idea is because you're going to be talking about it a lot. You're going to be out there getting the word out, helping people with small stuff, and getting them, "Hey, if you need more like I just helped you with, you can go check out my lead magnet. Go get the download." You're pushing people to your funnel with your promotion.

Jeremy Deighan
Okay. And do you do any type of special launch strategies or any type of promotional strategies, like a launch sequence where we're launching for five days or 10 days? Or do you do any type of coupons or discounts or anything like that during this phase?

Noah Mittman
Honestly, the reason that you have a funnel, the reason that you are paying for ClickFunnels, the reason you have all your stuff up and you've created the automation is that it can be up all the time. I definitely know that people do launches. I've done launches myself and you can, for sure, do launches.

You can have a week where you put out a bunch of content, you have a special discount that you run, or you have extras that you throw in on top for the same price to entice people to come in. But I think over time, helping people where they need help.

The main thing with promoting is you're getting in the conversation, you're getting in the space of where your ideal customers are, and you are helping and putting out content and being loud, and creating value for them. So that when they're ready, depending on if that happens to be during your launch or not, your stuff is available for them. That's just my style.

I know there's a bunch of people that do the launching. There's a bunch of people that just do the evergreen. I like the idea of being able to just help people at the point that they need help, and not have to be like, "Okay, wait three months, and I'll have another launch and you can get in again." I think it's more accessible to have it open and have it available for people when and where they need it as you go.

It's a lot of energy to do a launch. I've been through several. It's a lot to put out versus just putting out consistent content and having people find you when they want to find you. And that's even where you put out a good video and somebody finds the funnel on the opposite side of the world, and you wake up after they made a purchase and you have made money in your sleep.

I'm not saying this is passive because you're putting in the work. I'm just saying, depending on where you live, you can have sales in your sleep because of somebody finding your content at the right time.

Jeremy Deighan
Yeah, that's one thing that you said that I also enjoy about this business a lot is the fact that once you create these systems and you have them in place, they are there for a lifetime or until the internet goes away. If you think about our original example about being a baker or working in a bakery, if you are doing that as a business and you are sick one day, and you can't show up to work and you can't make that bread, you can't make money because you are subject to that service.

Now, I'm glad that we have all kinds of people out there who will do these things, and create bread and not just do online courses, but it's great to think that someone can take their business and put information online, and it becomes a 24-hour sales process for you.

Noah Mittman
100% because, again, you need to sleep at some point and say you have a brick-and-mortar, that business is going to close for some hours. Whereas online if you have offerings that are available all the time, that never closes. Again, the whole promotion and creating consistent content, doing that movie premiere release strategy of always making videos, always putting out photos, always going on podcasts, and connecting and having conversations, what's beautiful about those is those are evergreen.

At some point, you're going to have a whole library of other podcasts that you've been on that are up online, and some people could find that a year from now and love you and go buy your stuff. And that was because of work that you did a year ago. It's always up there and it's always available. I love that.

Jeremy Deighan
Yeah, that's awesome. So we got our 4-phase system, we validate, we go do the market research, we build our content, and structure our course. We put all the information together, we get it uploaded, we get our technology set up so we can have a sales funnel and an automation process going on. And then we're out there promoting and telling the world and driving people into that sales funnel. Is there anything else that we missed or that you would like to add?

Noah Mittman
I would say other than that also is listening to your audience once it is up, especially the people that have gone through your course and really asking them questions on how the experience was for them and what could be better. And then listening to that. You may say, "Hey, this section could use help."

The other reason I love being evergreen is you can update your course as you go. You can evolve it and make it better. One of my favorite sayings is "Perfection is not a destination, it's a direction". So you're always in the direction of perfection. You will never get there because we're humans and we're inherently not perfect.

But you can make your stuff better as you go. You can make yourself more efficient and you can make your course better. And, I think, not being afraid to do that because, again, the next person that finds you, it's a new experience for them.

So the better you can be over time, and the more you can listen to your audience and what they're wanting and needing, doing that will also lead you to what your next course will be. That's part of why I think Thinkific does those three free courses, to begin with. They know that course creators don't ever just create one course. We are always making new stuff.

Jeremy Deighan
Yeah, I like that a lot. So thinking to the person out there listening who hasn't created a course. They're in that very beginning phase where they're just trying to figure out what they're going to create a course on, or if it is even a possibility for them. What's a piece of advice that you would tell someone like that who's just starting out in that beginning phase?

Noah Mittman
There's a perfect answer and it's also the name of my Facebook group; it is to stop waiting and start creating. Don't think too much about it. Obviously, validate and stuff, but also don't get in your own way on this. Get out into the playing field here and try some stuff out. Make some stuff and see what works and just start creating, knowing that it's not going to be perfect.

You can start now and you can start testing stuff out. You can start building those relationships because if you start today, think about where you're going to be in six months versus if you start in six months. You can at least gain knowledge and gain insight and start those conversations and get into those communities where your ideal customers are.

That is what's going to lead to your success overall. That is always going to be your guiding principle and guiding light is what your ideal customers are saying and giving feedback on and telling you. So just stop waiting and start creating.

Jeremy Deighan
Awesome. So if you're listening and you're on your phone, or you're by your computer, hop into Facebook and join Noah's group, Stop Waiting and Start Creating. Noah, thank you so much.

Noah Mittman
Start creating your course is the full name, which is actually also the podcast name. My podcast is called Create Your Course.

Jeremy Deighan
Okay, cool. We'll definitely link all that up in the show notes. And is there anywhere else that you would like to send people if they would like to find out more about you online?

Noah Mittman
Absolutely, yeah. I'm on LinkedIn as the Noah the Snowman. I'm on Facebook. Noah Mittman is my personal profile. Again, the Facebook group is Stop Waiting and Start Creating your course. On Instagram, I am Snowman Films. I'm on TikTok. I have a community texting platform. You can see that on my Facebook and my LinkedIn info, and I'm on Clubhouse. If you search Noah Mittman or Snowman Films, you'll be able to find me pretty much anywhere.

Jeremy Deighan
Cool. Awesome. Noah, thank you so much for coming on the podcast today and sharing your expertise with us and your 4 phase system. I think it makes a lot of sense. I think it will really help some people out there. And I just wish you success going forward in the future.

Noah Mittman
Jeremy, thank you so much. This is an awesome show, and I appreciate what you're doing.

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