Online Business Coach Tina Dahmen Explains Organic Traffic Strategies with Facebook

November 15, 2021
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In today’s episode, we have Tina Dahmen with us and she is going to talk about using organic traffic strategies on Facebook to scale your online business.

You will also get to hear why you should start by validating your course topic before creating it, how to use your Facebook profile to generate unending traffic and powerful software that turns your Facebook account into a CRM. 

Website: tinadahmen.com | clientsonfb.com
YouTube: The Tina Dahmen
Facebook: thetinadahmen
Online Course Creators, Coaches, Consultants, Influencers & Online Business
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Twitter: thetinadahmen
Instagram: thetinadahmen1
LinkedIn: tinadahmen
Pinterest: thetinadahmen

Notes

In this episode, you will hear...

… how Tina began her business for coaching course creators.

… using organic traffic strategies on Facebook to scale your online business.

… why you should start by validating your course topic before creating it.

… Tina’s tips and strategies for validating your course topic.

… how to use your Facebook profile to generate unending traffic.

… powerful software that turns your Facebook account into a CRM. 

… why Tina suggests course creators to avoid overwhelming their audience with too much information. 

… how to find the balance in what your audience needs to learn and what they want to learn.

… the importance of incorporating Facebook groups to grow your online business community. 

… Tina’s best piece of advice to new course creators struggling with marketing, niching down, and more.

Resources

Transcript

Jeremy Deighan
Hey, everyone, thanks for checking out the podcast today. We have Tina Dahmen with us, who is an online business coach for coaches. And she's the owner and CEO of Dahmen Consulting.

And I've had the pleasure of talking with her in the past, and expert and organic and Facebook and a bunch of really cool things. And I'm excited to have her on the show. How you doing today, Tina?

Tina Dahmen
Amazing. Thank you so much, Jeremy.

Jeremy Deighan
Yeah, for sure. I'm super excited. We've got to talk in the past, I've got to see some of the things that you're doing. I of course, scoped out your website and your profile and all the amazing things that you are creating.

But let's go ahead and start at the beginning. So, how did you get into online business? What were you doing before this? And then how did you transition into coaching and consulting and helping others?

Tina Dahmen
So I got into the online world in 2014. And that was because I was working in Australia, and im originally from Germany. And I was working in Australia at a travel agency, and I wanted to travel even more.

So I'm a digital nomad and I've been traveling around the world for about 12 years now, which is amazing, because my business allows me to do so. And that's also my vision and my mission to help people to do the same, right?

So I was stuck in the job in the travel agency in Sydney and I thought, "How are you able to travel?" So I convinced them that I can start my own business under their umbrella and take it online. But I also really knew back them that the term digital nomad wasn't even a term back then.

And it was like, "Oh my God, this person has a website and their own branding and their own agency" and things like that. So yeah, it was called Take a Trip With Tina and I sold basically tours online. And we're traveling around the globe now. So that's 2014 when I got first into the online marketing world and things. Yeah, long time ago.

Jeremy Deighan
Very cool. And that business, you said it was tours online. So what exactly were you doing? Were you setting up tours for other people? Or what did that look like?

Tina Dahmen
I was just selling those marketing those online. I did not create the actual tours. So I was an agent, a travel agent.

Jeremy Deighan
Okay, gotcha. Okay. So, you're learning while you're using marketing, you're learning about marketing, and then you're using those to sell those tours for others. And I guess that's where you really got your expertise and marketing from?

Tina Dahmen
Definitely over the years, right. Yeah, you just build one online business after the other. And that's like, basically, the main thing you need to know you need to master right?

If you run an online business, it's online. I mean, any kind of business, even offline businesses, you need to master marketing and sales. Without marketing and sales, you're not in business.

So it's obviously a little bit different offline than its online. So you can do different things. But yeah, any kind of business you should really learn and master sales and marketing. Yeah.

Jeremy Deighan
Yeah. And that's why I'm really excited to have you on the show today is because, you know, a lot of people listening are into creating an online course, or maybe they're an expert in their field, and they know how to do their expertise.

But the marketing side might not come naturally for them. So hopefully in this episode, we can kind of help those people out and guide them into some ways that we can teach them about marketing and some things that they can use.

So where did it go from there? So back in 2014, you started this business, you're able to start traveling and doing this tour business that you have. How did that transition into the coaching side?

Tina Dahmen
I moved to different places to different things and because I created my own online course, which was an epic fail. That's how it started, actually. I created an online course for girls self defense course for solo female travelers, right?

Because I was obviously a solo female traveler and things like that. I made the number one mistake which most creators make out there, which is they create a course before they sell it, right? That's why I teach today to my students to sell the courses and their coaching packages before they actually create it. Because I made such an expensive mistake.

Like, I flew back to Australia, you know, to see my jujitsu teacher and to hire at different places, to hire a camera crew and editor. And we drove around Perth and filmed the whole thing. And before I even sold a single copy that was like, so not wise.

I don't know what I'm doing while filimg that, right? But you know how it is. Sometimes its just the goal, just do it and see what happens, which is so wrong. Most coarse creators do it that way. And then they end up never selling a single copy.

So that's how that really started, I had no idea about launching or about Facebook marketing or about like, you know, warming up an audience and stuff. When you first create something like you've got to put it out there first.

There's different coaches and course creators and things out there, people out there who say, "Oh, don't do launches." But for the beginners, you've got to launch at some point, but you got to get your product out there. So you can't get around it. And I failed epically in that and then I made it my mission to learn it, you know, to just really mastered it.

That's what I teach now, launching. Helping people to launch their courses and coaching packages. Yeah, so you learn from your mistakes. And hopefully, you know, I can help many people to not do the same mistake as I did. Because, you know, can you mention how expensive that was, you know, the flights and the condition and the film crew and the editing and all of it.

Jeremy Deighan
Yeah, and then the amount of time that you're spending doing all of that, you know, has its own cost. And I'm glad that you said this is one of the number one biggest mistakes because after interviewing dozens of people on this podcast, this is probably the mistake that I hear most people make and most people say that they made was having this idea.

Because again, you know you're an expert, or you have something that you want to teach that you're excited about. And you spend all this time creating it. Never once finding that audience finding that market asking questions, and figuring out what they need so that you can serve that.

So just diving into that a little bit deeper. For the person who's kind of starting out listening to this podcast right now, what would you recommend that they do to start in this process of going about it the right way?

Tina Dahmen
Yeah, so you definitely want to validate your idea first. Like, I truly believe everyone who's listening out there truly believe there's an online course within everyone. Every single person, every single person out there does have a course within them.

There's something you can teach to this world. What makes this world a better place, right? What changes someone else's life. There's someone wanting to learn from you, you just got to figure out what it is. And then just make sure to validate your idea as well.

So you want to make sure the market actually demands it, there's enough market demand for it so that you can be profitable, okay? So you want to make sure people are asking for it, you want to make sure you're not struggling and selling it, you want to make sure it's on demand basically, before you know, do any of launches, or any any creation or anything like that.

Jeremy Deighan
Okay, and do you have any tactics or strategies for validating that information? Let's say, I had an idea for a course that I wanted to create. Maybe it's, you know, playing the piano, and I want to validate this idea before going forward and creating it.

What would be some of those steps? Or what are some of the strategies you would use to validate that topic?

Tina Dahmen
Yeah, good question, Jeremy. So there's many different strategies, many different things you can do. And the key here is not to be caught up in one result of one of these strategies I'm going to mention to you in a minute.

But before I do, I want to just make that very clear that if you do that, you just want to get like a sense for business in general, like an overview. Like for example, you could go and do your research. There are other people out there talking about this topic and Facebook groups or their communities about this topic, there are books on Amazon about it, or their podcasts about the other courses or coaching, right?

What does Google Trends say? What does KW finder say? All of these things. And, again, key here is to really learn to get like to see the overall pattern here. If there is only one book on Amazon about that doesn't mean your ideas not validated, it doesn't mean your idea, you know, it's not worth to create it.

So then just look at the other things and see what together results say. So the key is to have a bird's eye view over the whole topic, if that makes sense.

Jeremy Deighan
Yeah, definitely. And then what kind of metrics are you looking for? Are you looking for multiple books or multiple courses? Like what are some of the things that you should be looking for when you're going through and doing this research phase?

Tina Dahmen
Yeah. And that really depends on the topic. And that really depends also on the location. If people have a specific demographic, there is no one answer what I can give to you right now, which fits all.

It really depends on the actual topic and the actual audience as well. So, yeah, that's all I can say about that. You want me to do some research. Like, for example, if you do, what was your topic you wanted to create? Piano, right?

Jeremy Deighan
Yeah, let's say a piano course.

Tina Dahmen
So you would go and who is your audience for that?

Jeremy Deighan
Let's say that it's, you know, people who are maybe in their 20s, or 30s, who've always had an interest in playing piano, but they never really learned it. And now they're beginners, but they want to start learning how to play.

Tina Dahmen
Yeah, so you would obviously then try and figure out it's this type of target group is asking for that through questions on Facebook, through communities on Facebook is gold worth gold for that. And then keyword research as well.

You can see exactly what which type of country asks questions about how to play the piano and which age group and things like that.

Jeremy Deighan
Okay, very cool. So going out trying to look for if there's questions, if there's, what kind of demographics you have, if there's a need for this information. I know you mentioned a couple of different tools to do some research.

I'll go back, and I'll listen. And I'll link all those in the show notes. So if anyone wants to use those tools that Tina mentioned, we'll definitely put those in. So we validate this topic idea.

And now it's getting to the point where, you know, say we want to create the course and we want to get that published. I know that there are some people who create the course and they build the audience, and then they launch it.

And then I know there's the other people who do a pre-sale or a beta-launch where they're kind of building that program with that audience as a created show. So, what are your opinions on that? Are you in the group where you feel like it's better to create a beta program and pre-sell that course so that you can build it with the audience?

Tina Dahmen
Yes, absolutely. Because that's the only way you can actually create a valuable product, right? Because you get, so your beta students are going to be your most valuable students you will ever have because they will give you feedback as you go along.

If you just create that course beforehand, and then you sell it on and then collect the feedback that's just not efficient that's not effective and most people won't go back and create another course after that because they think, "Oh, it's done now."

And they may have missed very valuable information that the audience was asking for and also they may have just created something what the audience is not even asking for.

So key is also to not just overwhelm people with as much information as possible because you know, that's a very much a very common misconception as well that people think the more video lessons are in the course, the more valuable the course is.

But that couldn't be further from the truth actually, because nobody wakes up in the morning and thinks like, "Oh my god, I look forward today to watch 60 of Tina's Facebook marketing lessons."

They would rather me to teach it for an hour and be there already you know what I mean? So you cannot possibly build, in my opinion possibly get a really good scalable product without running into a challenge.

Jeremy Deighan
Gotcha. Okay very cool. And when you're doing a beta program and you know for anyone listening out there you know, a beta program or pilot program is pretty much you know, getting these students as Tina mentioned into the course and working with them creating the initial product and then later on you can refine that product.

When you're creating that with the students do you like using pre recorded videos and then presenting them to the to the students and getting feedback? Or is this something that you're doing live with the students?

Tina Dahmen
You can do both but if you do the pre-recorded there's different tactics you can use to gather that information prior to recording again. Otherwise we will be in the same spot right? Which is creating then presented.

So, we would always gather the information prior creating something. But also it's very popular to to present it while people are presented live and then collect the feedback then.

Good thing about that is you can just take notes like if you explain something a concept, right? And you have people asking questions about the same thing and they just don't get it you know that you didn't explain it well enough that you can just make a note on minute 20 you know, and 25 seconds cut this and when you record it explain it well enough while you're live and then just cut out that bit where where you didn't do a good job to explain that if that makes sense.

Jeremy Deighan
Yeah, definitely. So it's, you know, it's a constant refinement process. It's asking questions, finding out what they would like to learn, presenting that information, gathering the information and presenting it as you mentioned.

And then, you know, getting feedback from them on what they understood or didn't understand, and then changing things out to suit their needs, correct?

Tina Dahmen
Yes, almost, and not just not just what they would like to learn, because they don't probably know all of that otherwise they would need you, right?

So it must be like a fine line between what you know, they need to learn and what they want to learn. So, it must be mixed out of those two, because you know, best as the expert, what they need to do in order to get to the end result, right? So give them what they want, and what they need.

Jeremy Deighan
Okay, let's transition into some of the marketing and the traffic strategies because I know that you're a master in organic marketing and Facebook, and traffic, and so forth.

So we've got this course we've gone through this beta program, maybe we've sold some of them. And now we're ready to start scaling. And you know, one of the biggest issues that people run into, once I get past that course creation phase, is getting those leads and getting those students into the program.

So if we could take a moment to kind of hear your philosophy on how you leverage organic marketing and Facebook to get people into your course.

Tina Dahmen
Sure thing, I love this topic so much, because that's how I achieved great success myself as well as my own students. So it really, really works. And the best thing is free, right? Organic is, not free, you spend time but you don't spend money. And I'm a big advocate of don't spend money on ads, unless you're already hitting 10k max with your business, right?

Because before that, you have so much to figure out. You don't know your messaging yet, if you don't really know your SEO, yet, you don't really know your pain points yet, you haven't really figured out how to speak to your audience unless you are already making decent money, right?

So just a quick side note here, running ads, any kind of ads is not a replacement for trying to make something work, what's not working in the first place. It's just an accelerant for something that is already working, right. So that's why we want to name the organic strategies first.

And Facebook is the goldmine for that. But, of course, there's Instagram and there's LinkedIn and stuff like that. But not everyone is on LinkedIn. And you cannot do all the things with Instagram, which you can do on Facebook. That's why Facebook is the number one place where everyone should be active and everyone should be getting clients for right?

Because yeah, it's just everyone is on there. And there's so much opportunity to connect with people in many different ways. For example, groups and things. But it's a time we can only connect by our messages or in the comment section and stuff. Facebook has like a whole different word behind it, you can really do SEO search, you can really connect with people, you can really dive so deep into everything, which other social platforms don't allow you to do.

Jeremy Deighan
Okay, very cool. I want to hit on a couple points that you mentioned here, but just starting in the basics.

So when you have a Facebook account, you're giving I guess, three options, which would be your personal profile, your page, a business page that you can create, and then a group. So which of those three or all of them are most important to have when you begin working Facebook?

Tina Dahmen
Yeah, the personal account, obviously number one, because without a personal account, you can't have a group or you can't have a page, right? And then the group would be number two and then number three would be the page.

Because page is there to do business with to run ads, right? But also you can use ManyChat with pages. So that's why it's also very beneficial. ManyChat is like a chatbot tool, which you can use to run live events.

But it doesn't usually, it doesn't really-there's so many restrictions and stuff because GDPR, and this and that and Facebook changes all the time the community standards, so ManyChat always needs to update too. And before you know what you're like In Facebook Jail because you didn't take the person might have ManyChat and stuff like that.

So it's not always working seamlessly and it can drive you up to why because you spend a lot of time in it, but what's your must so it can actually be very beneficial, but that's why we have the other software which you can utilize with your Facebook profile and you will not have those problems.

Jeremy Deighan
Okay, and then so we'll go through the other ones. You mentioned pages a little bit.

Your personal profile, you know a lot of people and it wasn't until maybe in the past three months or six months ago, I started changing my personal profile over into more of a business strategy. A lot of people are still using their personal profile for you know, personal use posting photos and silly memes and stuff.

What are your views on using that personal profile as more of a lead generation tool?

Tina Dahmen
Yeah, absolutely. I recommend this to all of my students, because I think that's what we can use Facebook for. Facebook uses you, and I think you should spin around that game. And you should start using Facebook for your benefit.

Because if you use it for your social, that for your personal stuff, it just, I don't see any benefit for it, you know, it's like, yeah, you can create, you can connect with people all over the world. But you can also give them your WhatsApp, right?

It's a much more powerful tool to actually collect leads and make business from it versus going on there, and maybe checking out what other people are doing, comparing yourself, feeling bad about it.

I've got a social dilemma. I've watched The Social Dilemma on Netflix. Dude, I'm not cutting ties with all of that. I don't have any emotional connection to any of those sorts of media platforms anymore.

Like if they would, you know, cut me out, they did several times, I lost many accounts like Instagram and stuff, like, whatever, I'm fine with that. But I wasn't always fine with that, because I was emotionally so attached to it. Because all my friends and my personal life, and yada yada, yada, whatever, I thought, I put so much value on Facebook, I gave so much power away from within for myself to Facebook, unbelievable.

But it became really clear to me after I watched that Netflix show the social dilemma, which I highly recommend everyone to watch. And in that moment, as you know, I became even more comfortable with I just use Facebook to my own benefit to my business's benefit, and to the benefit of obviously the clients I'm getting from that. And that's it, right?

So it's a goldmine, and it's powerful that way. It's most beneficial to you that way.

Jeremy Deighan
Yeah, definitely. My mentor helped me kind of see this. And he explained to me that, you know, I'm missing out a lot by not leveraging the platform to this advantage. And when I did, it really opened up a lot of doors.

People started seeing more of my posts, because people are gonna see more of your personal profile posts, and they're gonna see like, say, a page. And so by changing my profile around changing the banner and doing some other things on my profile, I've, you know, started attracting a lot more leads into my business, and it's been really a game changer.

Are there any special strategies that you use on your personal profile that helps get more leads?

Tina Dahmen
Yeah, there's no words, how much time do we have? So many things you can do, it really depends on what you're trying to achieve as well.

So you always want to keep the end goal in mind, we always want to work backwards from there and be really strategic about what we're doing. I see so many people, you know, trying to use it for their business, but they have no idea what they're doing. So they're just like posting for the sake of something posted, but it doesn't necessarily lead anywhere.

And if it does, there's like different holes in that funnel and things like that. So you want to be really clear, crystal clear yourself on the end goal. What are you trying to achieve this week, or in the next month or so with your Facebook profile?

It obviously doesn't have to stay like that forever. Like, for example, I teach my students how to pre sell their courses and coaching programs to challenge right? And then we promote the challenge on Facebook for 10 days to 14 days. Because that's like the sweet spot that you can still get people without them forgetting about you about that they've signed up for the challenge.

And yeah, you just as you said to change the cover picture of your profile, right? And you make it really clear who you are what you do in a one-liner, I call it. In one sentence and then do different marketing strategies from there. Because people, if they are aware of your profit, they will go back to you.

Like if they see you hanging out in different groups posting either your own stuff or if you're interacting in the comments or anything right? Then they will go back and they like it and they go back to your profile. And then they will check out what does Jeremy do and then they will sign up for your thing.

But obviously, again, throughout your whole personal profile, it needs to be crystal clear in like the first two seconds what you do. Don't confuse people, don't put many links, just put the one link the end goal there, which is in my case, what I teach my students for example, the challenge right? To work workshops or the webinar, whatever any lead magnet.

Whatever you're promoting in that moment, just make sure there's only one link where people can go to so they won't get confused if that makes sense.

Jeremy Deighan
Yeah, definitely. And yours is a great example of that. So I've looked at your profile before and the way that you have it set up. It looks really nice.

The branding is on point and like you said, when you look at your profile, you know exactly what you're teaching and who you're helping. And so it's easy for someone to come in and see your profile and say, "Hey, this is for me, or this isn't for me." And I think that that's absolutely brilliant.

So we've got, we've got the pages, we have the Facebook, personal profile, and then we have the groups. Why are groups important to you in this business?

Tina Dahmen
So I don't really focus so much on, "I really need to have a really huge group, of course creators and coaches, business coaches," right?

I rather just use it for when I need it, meaning, when I run a challenge, for example, I run the challenge of Facebook, I run it on Zoom, right to make sure that actually happens, because last year, I ran a challenge, and Facebook shut me down just a day before for exactly the time period when it was supposed to happen.

So that's the key. It has happened to many people too, right? So in order to avoid that, you want to make sure you run your workshops off Facebook on Zoom. But then I utilize the Facebook group for the people to share their homework, right?

I put like week one, not week, because it's a challenge. Day one, you know, share your homework about this thing day to share your homework about that thing. So people engage in share there.

It's like a place where we can socialize and interact. It's like kind of like my living room where invite the people to talk. And everyone else is obviously also in that Facebook group, right, who didn't sign up for the challenge. So that they still see there's attraction there stuff going on, maybe they're missing out on something. And that way we can still try and get signups while we are running our challenge. If that makes sense.

Jeremy Deighan
So more of for accountability.

Tina Dahmen
As well, and you just hang out. Like that was one example right? For the challenge. For example, if I'm not running a challenge, as like, right now, I'm not running one. But then I'm still there and I'm still present, I still post engagement stuff and valuable stuff to just be there be present.

Because you know, if someone unsubscribes from your email address, for example, they're not going to go and unfriend you or they're not going to go and leave your Facebook group all at once.

If you still promote a new lead magnet or a new class or anything like that in your Facebook group, and they're still there, the chance that they see this is really high, so they may opt in back, if that's something valuable to them. Does that make sense?

Jeremy Deighan
Yeah, yeah, definitely. Yeah, that's really cool. I hadn't thought about that before. But I guess that doesn't make a lot of sense. As you know, people may opt out.

And then later on down the road, a month or two later, they might see a new challenge or a new lead magnet that sparks their interest and allows them to opt back into your lists. So that's really cool. I hadn't thought about that.

So something else I wanted to talk about on this episode, before we get close on time, is, you know, one reason why I found you and reached out to you is because I was looking for software to help manage these Facebook contacts.

Because as I said, as I began creating my profile for my business, and I've got my own personal group, and now I'm having people reach out to me, I'm having conversations with them. And it becomes very daunting to keep up with everyone.

And I was using a spreadsheet and the spreadsheets getting ridiculous with, you know, who this person is, when did I talk to them? What did we talked about? And it was becoming overwhelming. And I started reaching out and finding different people.

And I found you because you have a software that helps organize, and it's kind of like a CRM for Facebook. Can you take a moment to kind of talk about that software? And how it could help a course creator out there who's generating leads on Facebook?

Tina Dahmen
Absolutely, yes. So the software, as you already mentioned, turns your personal profile inbox into mini CRM. That means you can label each conversation you have with a specific tech, for example, you know, traffic is called cold traffic, warm traffic or hot traffic, right?

There's different stages of people. A cold person is someone who doesn't know you, just came across you and it's just there and kind of knows about you. The warm lead is there in your funnel, they are watching your videos, they're following your content. And that's it.

And a hot person and hot lead is someone who is ready to buy now. They have a really urgent problem, you have the solution to the problem so that you know you must pay attention to them right now because they're ready to buy basically, you could also divide this into your own sales pipeline.

For example, I have different tags in my back end for this particular lead magnet send. For example, I have a client on Facebook free PDF, that's one label for people who got that PDF, then I have like 10 things to consider before you create an online course, the person who got that one, that PDF will then be labeled with "10 things," stuff like that.

So you can just keep track of who got what and where are they at in sales pipeline, then the next step would obviously be a call or share the webinar link or your challenge link, whatever it is, what makes them move them from being called to be more, right?

You can automate things right? You can go in, after you've labored or your people you can go in. And if you have like another post and things like that you can really, really find targeted people who are your ideal customers so you don't have to swift through so many different people and conversations, which are actually not a good fit.

So the software will help you to find people who are good fit, and then you can start a conversation from there. And then let's say if you have a Facebook group, like you do, Jeremy, right? You could go in and you could run the software. And you could say, "Everyone was in my facebook group," reach out to everyone, and label them with the tag "Facebook group member," and send them an automatic friend reguest and send them a message, which is this thing.

So you can create message templates as well and have different message templates for different tags, if that makes sense.

Jeremy Deighan
Yeah, that's awesome. Because you know, messaging is so time consuming. It's something that you want to do. And you can put your own personal touch on it. But to go in and message, you know, hundreds of people at a time can be very, very time consuming.

So it's really cool that it has that automation aspect of the software, where when you tag someone, it can automatically send out a message. I believe when we were talking in the past, you gave another example, which I thought was really cool.

And I think this could help course creators or people who are running challenges, like you mentioned, I believe you said like, if you had say, a 10 day challenge, and you're on day one, you could tag the people in that challenge as day one.

And then it could send them a message and remind them like, "Hey, it's day one of the challenge, and this is what your homework is, and here's the video, "and so forth. And I thought that was a cool aspect of it too.

Tina Dahmen
Definitely, yes. So any kind of online event challenges, webinars, master classes, online summits, anything, it will really increase the attendance rate of your event, which obviously means more profit, and more lives changed, right?

Jeremy Deighan
Yeah, very cool. Yeah. So it's, it's a really neat idea for software. And we'll make sure that we link that up in the show notes also, for people who want to come and check it out.

I think it's a really great opportunity for anyone who's leveraging Facebook, especially if you are getting into high ticket sale prices, where you're offering coaching and consulting at a higher rate. And you need to keep track of these conversations.

Because it takes a while to warm people up and to get them into buying or even scheduling a call with you. And so I feel like this is a really cool way to move them through that pipeline, as you mentioned, and get them to that point where they do want to purchase.

Tina Dahmen
Even if you send the link, right, your calendars booked a sales call, many people just won't do it. Because whatever, for whatever reason, they're just busy, they forgot about it, they're just about to jump in the bus or whatever, right?

They got distracted and forgot about it. That way, you just really stay on top of your own game to follow up because the fortune is in the follow up, like I like to say, right? And it really is like that.

And people will be super impressed by you that you have actually your act together, then you're able to follow up with people be like, "Oh my god, how did you remember this?" Right? So it's professional in every way as well. Yeah.

Jeremy Deighan
That's really cool. You know, as you were saying that I was thinking about this podcast, this is what I have to do when I'm podcasting.

I use a separate program called Clickup. that I've created these tags, just like you're talking about, I have to follow up where did they fill out the application? Did I send them the link to schedule an appointment? Did they schedule an appointment? Did I give them the link to you know, come on the call?

So it's really cool. I'm thinking in my own head that I could use it for something like that, where I could keep track of people on Facebook on where they are and the podcasting application.

So very versatile software, I think it's really cool. I think people are gonna love it. And I can't wait to you know, share it with the audience. And again, I'll put them in the show notes. So you can mention it at the end if you'd like where to find that software.

But other than that this has been a really cool call. You are definitely an expert in this field. And I appreciate you taking your time to come on the podcast today and talk with us and share some of these strategies.

Thinking about I know you said you know one of the biggest mistakes new course creators make is they go and they make the course first before finding that market in the audience.

But someone who's out there who's who's in the beginning phases and who's struggling or maybe they have their course and they're struggling with their marketing and things just aren't happening the way that they would like for them to.

What would be your best piece of advice you could give to that listener who's checking out the podcast today?

Tina Dahmen
People just continuously have an issue with niching down, right? Which is just not the right way to do it because the only way how you can actually speak to the target audience in a perfect way that you communicate the pain points properly so that they understand that you understand them.

You can only choose that for niching down and addressing that in your copy. So there might be that, you know, something off of your copy of your messaging, that's for sure. Because if you would be really clear with that, people will respond to it. Right?

Jeremy Deighan
Okay, very cool. And I know you said in the beginning that you know, you were in Australia, and you really wanted to start traveling, and you have to go out and do that for a while.

And your business has come so far, and you're doing some really great things online now. Looking out in the next year, two years or five years, where would you like to see your business moving forward?

Tina Dahmen
Oh, I love it. Good question. We are actually launching another software, hopefully next month, which is a full blown CRM for coaches, which does many, many, many things.

So I'm really looking forward to growing that over the next year, and to be one of the market leaders for serving coaches and to get their marketing much better and organized. Yeah. So that's the vision for the next year.

Jeremy Deighan
Awesome. Very cool. Well, Tina, thank you so much for coming on the podcast today. It's been a pleasure.

And if people are interested in learning about your CRM software, or they want help with coaching, or they would like to find out more about you and what you're doing, where can they do that online?

Tina Dahmen
Yeah. So thank you very much for having me, Jeremy. It was my pleasure.

So yeah, people can find me probably through Facebook. Obviously, Tina Dahmen is my name. And then my website, tinadahmen.com. And the software is called clientsonfb.com. You can check that out.

And yeah, if you're interested in you know, getting your coaching package up and selling more of those and running your courses and get to organic five figure months. So that's the promise, then feel free to reach out on Facebook and let me know about that. And we can have a chat. That's it.

Jeremy Deighan
Perfect. Well, thank you so much for coming on the podcast today. I just hope you continue with the success and I hope your new software turns out great.

And I look forward to talking to you more in the future.

Tina Dahmen
Thank you so much for having me. And yeah, happy course creation everyone out there!

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