In today’s episode, we have Luz Gonzalez with us and she is going to talk about why you should consider starting with a high ticket program before selling low ticket offers.
You will also get to hear why timing is everything when incorporating any type of new training, the three pillars to creating a stellar offer for your business, and how ads amplify what is already working in your business.
In this episode, you will hear...
… Luz’s background story and how she joined the online business world.
… why you should consider starting with a high ticket program before selling low ticket offers.
… why timing is everything when incorporating any type of new training.
… the three pillars to creating a stellar offer for your business.
… how ads amplify what is already working in your business.
… why you need confidence and skill to sell a high ticket program to your audience.
… how to use the USGAW assessment to determine if your product is desirable.
… how to become a magnet for your ideal clients.
… why Luz says that your online marketing is your most faithful and hardworking employee.
… the importance of being passionate about your business for the long term.
Hey, everyone. Welcome back to the Online Course Igniter podcast. Thanks for listening. Today, I have a special guest with us, Luz Gonzalez, from Industry Ikon. And she's going to talk about how to turn your online presence into high ticket clients, which I think is a fascinating topic.
There are many different business models out there and different ways to make money online. And when we talk about online courses, it can be anything from a low ticket course up to high ticket clients and consulting and coaching that goes along with your online course.
And so I think this is going to be a great podcast to speak with her and find out a lot of great information in the high ticket world. So, how are you doing today, Luz?
Doing fantastic. It's a new year. It's that new year energy. And I'm really excited to be here with you, Jeremy, thank you. Thank you for the time.
Yeah, definitely. It's great having you and I'm excited to dive into this topic. This is something that interests me a lot. And so I can't wait to get to pick your brain and ask some questions that I have myself. And I know other listeners will have out there.
But before we do that, why don't you just go ahead and take a minute and give us a little bit of backstory about yourself, where you come from, and how you got into this online business and online world.
You got it. And you hear me laughing a little bit because I didn't go to school thinking, "Oh, my gosh, I'm going to be in like a digital marketer or in the digital space," at all. I actually went to law school.
And so my focus was international human rights live and then aid part of a case where we were suing a, like an ex president of Liberia, like, so that's my backgound. Clearly not a lawyer anymore. And I'm very happy about that, that was a great decision.
And wound up doing what we do now, which is work with entrepreneurs, small business owners, you know, coaches, consultants who want to bring their expertise to the world to want to make the world a better place.
And connecting that desire that expertise that they have to actually well, how do I how do I go from this dream to I have money in the bank, and people are excited to pay me specifically at the high ticket level? Right? That's our focus.
And I think many of you, and maybe even you, Jeremy, you guys will resonate with a little bit of my journey. I started with a lot of trainings online, and all the webinars and courses and you know, events.
I was a really good student, right? Like, I was always the, you know, like the person that would do all the work. And so I would go to these trainings, and I there was one training that I went to by a big name guru in the space, and I took 60 pages of notes.
I still have those notes, I took those 60 pages of notes, and I was like, "I am going to be a success story because I am going to do everything that this big name guru is telling me what to do."
And I started implementing those things. And it just wasn't working. And at some point, I felt overwhelmed and a little like, not a little, pretty frustrated, because I was like, "I'm doing the things I'm supposed to be doing. And it's not working." And the thing that I think is missing, that I love to focus on: Timing. Timing really, really matters.
And so this big name guru was teaching strategies that are really important, like, you know, super complicated email sequences. But I was a beginner. I didn't need to even think about complicated email sequences in that way at that point. And so in my journey, I have gone through what it's like to be a beginner to now not being a beginner making multiple hundreds of 1000s of dollars through courses.
And knowing through the the hardship of figuring out yourself, that timing really is everything and what you do when you do it really matters. And so sometimes we see some of these big name gurus implementing these strategies, and it's like, oh, that sounds like the new shiny object syndrome, right? Like the new thing on the internet.
And sometimes while we might get excited about that, is that the thing that's actually going to get your business up and running? For those of you that are starting to do this full time or want to do this full time, is it going to be the thing that's gonna pay your rent?
And so that's something that I really care about, because I think there are huge implications for people who are especially newer into the space, they are sold this dream and they go after and like, you know, burn the boats, and then the people aren't buying your course, or like the money's not coming in.
And I really care about that, because these are real people that that this is happening to and so we we work to make sure that that doesn't happen to these people that we really care about.
Yeah, that's pretty awesome. This is something that I've thought about a lot myself is, you know, you see a training or you see something that you don't get to see all the experiences that that guru or that expert has had before you got to the point of watching their video or their training.
And so they've had a chance to try trial and error, a lot of different strategies and things that have worked and haven't worked, and then they get to something that works really well. But it doesn't mean it's necessarily going to work for you, right?
Especially the ones who have built a massive followings. And they're telling you to do something. But it's like, yeah, I don't have the following that you have, you know, I haven't been doing it for five years.
Can we get an amen? On whatever you're listening to this Tuesday, Monday, Wednesday, Friday, like Amen to that.
Yeah, it's wild. So, that's really cool. So, what are those early days look like? Once you went through and you went through these trainings, and you decided, "Okay, this isn't really working for me," where did the light switch turn on? Where did you realize like, "Okay, this is what I need to do." And then this is when things really started working out for you.
So, if we were, if you guys could see me, I'm very kinesthetic, I would like to pull up a whiteboard and make a drawing of a triangle. And the triangle would be your value ladder.
So I want you to imagine this triangle where the base is at the bottom and the tips at the top. So at the top, this is going to be our pricing hierarchy. And so with our pricing hierarchy, towards the top, we're gonna have premium pricing and towards the bottom, we're gonna have free to cheap and then we work our way from free to super cheap, all the way up to your premium pricing.
Where I began, and what I think a lot of the big name gurus in our space, what they encourage people to do, and I was encouraged, I was told, like, if I were beginning like this is what I would do is I started focusing on the low ticket stuff.
Like I started with low ticket, a low ticket membership, and I was like, "Oh, my God, I'm going to work so hard, I'm going to just like, do this." And the thing with low ticket is, likemyou talked about Jeremy, like, if you have a huge audience, great that like, what we like to say a lot is a one size does not fit all.
Like your specific next steps for you are going to be different from the next guy. And from the next girls. We just really have to look at context. So for my context, where I was starting, I used to be a lawyer, I didn't have this like, audience of 10,000 or 50,000, I was starting from, you know, people that I knew.
And so for me to bring in, you know, dozens of sales at a low ticket to mid ticket, it didn't mean anything, right? Like, that's how you grow a truly sustainable business. So for your question, like, when did it change is when I realized, although it seems a little counterintuitive, I believe, and this is what we teach our clients.
Especially when you're beginning, and you haven't gotten to a place where you're bringing in anywhere from 5,000 to 10,000, consistently, your focus should be on high ticket.
You should begin focusing on high ticket roofing in that, you know, those clients that are really excited to work with you, serve them at a higher level, have the abundance of not feeling like stress, because you don't know how you're going to pay for your bills or like you're like, "Oh my god, I'm working so hard for someone to pay 100 bucks for this thing that I created."
So start at the high ticket level. Once you build in that abundance of time and money where you're bringing in 5k to 10k, you feel calm, and you're like, "Ah, this is working." That's when we start focusing on the mid ticket and the low ticket.
Because the thing that I don't think is shared enough about the specially low ticket, low ticket isn't about making money until you hit a specific benchmark, right? Like you hit a specific number of people that are on your email list, on your social media following right?
And then you hit sort of tipping point where actually it does make you money. But until you have a huge audience, it's really the purpose for a low ticket and mid ticket, especially low ticket is to qualify people, it's not to make money, it's to qualify people. So you bring them in to your we have, we have five different categories that we share with our clients.
So we're going to be looking at your mane, which is going to be about 2000 to 5000. Like, you qualify people, you bring in people at the right time, which is usually not at the very beginning, if you're a beginner, and you use very strategically your mid ticket and your low ticket offerings and your free offerings, so you work people, so they can self select along your value ladder.
So that was something that was really important that I learned. And, you know, it's something that we feel it's so important to share, especially with people that have been struggling or feel frustrated and overwhelmed. Or it's just like it's not working. And it's probably not working because you're probably implementing the right step at the wrong time. And that can make all the difference.
Yeah, that makes a lot of sense. And I guess the next logical question, I guess, for you, and just a general question is, you know, how did you go about getting your first client or your first couple of clients?
Because when you think about going straight to high ticket, and just real quick, before we move forward to lay the foundation, what would you consider a say low ticket pricing, mid ticket and high ticket pricing?
So low ticket, I'm going to call anything that's below 100 bucks. Mid ticket, I'm going to call it you know, 101 to let's call it 500 bucks. The main one, just like, you know, high ticket that we like our people to focus on is going to be about that 2000 to 5000 sweet Spot. And then anything above is going to be Premier.
So the sweet spot that we aim for is the 2000 to 5000 to bring in those first few clients. And then it becomes very easy to have those premier offerings that then are above the like, you know, 5000 to 20,000, 30,000, etc.
Okay, cool. Yeah, I'm glad you clarified that, because we have listeners from all walks of life listening to this podcast, people who might consider $100 a high ticket price, you know. So, you know, we are talking about definitely a good amount of money for the offer that is being made.
So I guess the the logical question here is, when you're just starting out, and someone says that you need to go to high ticket first. And you don't have, you know, a big following, you don't have a big audience.
I guess the fear would be, how are you going to get someone to buy into something that is, say, $5,000 when you don't really have that reputation out there in the world? You know, how are you going to? How are you going to sell yourself on that?
That was the question I had, right? I would hear people talking about this elusive high ticket space. And it's like, but how? How do I actually do that? And how do I if I'm new to this, get someone to believe that you know, what I'm offering is worth 5000/2000? Whatever it might be.
And so the structure, it matters, it matters both for the person receiving your product. And it matters for you. The confidence that you have, when you show up to a conversation, when you're going to sell something from 2000 to 5000 bucks.
There's the internal game, the confidence, and then there's the skill game. And those are two games that you master, right? As we're doing this new thing, there are going to again, I used to be a lawyer. And in law school, I wasn't taught marketing, I wasn't taught sales, I wasn't taught about a ton of the things that are, you know, really important in these conversations.
And so, as a beginner, you're thinking, "Okay, well, how am I going to do this?" So we have these seven steps that break down into three main pillars. So the first pillar is build. The second pillar is monetize. The third pillar is scale.
The first pillar is going to include three steps. The first step is just making sure that you have alignment that you know, in three years and five years, in 10 years, you're not going to wake up and be like, "I hate that I'm doing what I'm doing." Like you build that sort of the golden handcuffs. So we want to make sure you don't do that.
Then we begin in two steps number two and steps number three, which are within the first pillar. Step two, is the money making step. One of the core things that happens in step two, we have a framework that's called USGAW. So that's going to be USGAW.
This is the profitability test to know that you're building have a course that you're building a program that people will actually pay 2000, 3000, 4000 , 5,000 dollars for, which is the question that we have internally, it's like, "How am I going to charge this much money? Are people going to pay for it? Does anybody even want it?"
Well, that's a fantastic question you should be asking, do people want this? And will they pay? So as we go through the USGAW assessment, there's going to be five factors that go into play. And if you guys want additional training on this, you can go to our YouTube, just look for Industry Ikon, or just look for USGAW, it's going to be the probably the only video in all of YouTube that's about USGAW.
And so that's where we cover the five factors. So the U stands for urgency. S stands for Specificness. G stands for group, it's not just any group is an identifiable group that has tens of thousands of people that come together on the internet that you can have access to. The fourth element here is going to be A, so that's going to be ability, and W is going to be willingness.
So that's going to be urgency, specificness, group, ability, willingness. How do you create something that's going to bring in six figures, seven figures, etc? You have to pass the USGAW test.
So are you bringing something to the market that, you know, has some sort of level of urgency behind it? Are you one of many? Or are you like, "No, I actually solve a problem that people urgently want solved yesterday," this is where we look at the principle of, are you a painkiller? Or are you a vitamin, right?
We want to be the painkiller because people will make sure that they like find whatever they need to make their pain go away. A vitamin is like, "Ooh, that's nice to have, but I don't need it now. It's like, I'll get it next month, maybe next year," right? You don't want your your course you don't want the thing that you're bringing to the market to be a vitamin, there's more friction there.
So we want to ask an urgencty question that we want to ask a specificness question. And this one, especially for people who are newer to the space. I know, some of you are gonna be like, "I'm different." And I said the very same thing when it came to this element.
Are you working to solve a problem that everybody asked? Are you solving an identifiable problem for a specific group of people that has like specifics behind it? Right? So as business people, we want to be asking, you know, are we solving this for a specific group of people, and we want to make sure that we're making money.
So if you go too broad, what you've done is you've micro niched without even knowing it, right? So in some of you are going to hear what I say right now, you're gonna be like, "Oh my god, that's me." What happens when you go too broad, is the only people who buy your stuff, are your friends and your family.
And after you run out of your friends and family, it becomes really hard to sell to strangers, and you don't know how to do it feels like pulling teeth. For those of you that are like, "Oh, my God, that's me." The like, "Yeah, you're right, I created this course. And the only people that bought it are like people that already knew me."
But selling the tests that we want, say, our clients to be able to pass this, you are successfully able to sell to complete strangers on the internet. And when they hear about the value of what you're providing, it's a no brainer, and they go, "Absolutely, I'm super excited to pay you 1000s of dollars for this thing that you've created."
To do that, we need to pass the USGAW test. So that's specific miss, we want to make sure that there are tens of thousands to hundreds of thousands of people that gather, they congregate gather together on the internet to congregate together around this issue around this problem.
And not only do they need to do that, you need to be able to access the message group. So that's three. Four, is going to be do they have the money to pay for your products and services?
If you are going after two year olds who have I don't know, like they just want better toys. And again, we just have to go through the entirety of the USGAW test. So do they have the ability? Well, no, a two year old does not have money to pay for your products and services. So we want to make sure that we're going after a market initially, and we call this within our program, the testlet principle.
What I hope you guys take away from what I'm saying here is timing. The right strategy at the wrong time will completely change the game for you. So timing is everything. We've been doing this long enough that I can hear some of your response to being like "Oh, but I want to work with people that don't have you know, resources."
Yes, you absolutely can do that. And you can build scholarship programs and you can do ways. And if you yourself are struggling to bring in those 5k to 10k consistently that means every single month without struggle, then we need to we need to really focus on on your business, right?
So ability do they have the ability do they have the money to pay for products and services and finally, W. They may have the ability but they just don't have The willingness we want them to be willing, and how do we measure willingness? Well, they've done this in the past, like this group of people have consistently bought this thing in the past, right?
So we want to have some market evidence that what we're doing, we're not just hoping and just like crossing your fingers and hoping it works. That's a way to, I don't know, play some like board game or some, but it's not a way to run your business.
That's one of the tests that people can look to, to say, how do I have one the confidence and then to the skill set to sell something at a high ticket level and have people go, "Absolutely, like, here's $5,000, I can't wait to work with you."
And it touches on step number three, which is where you actually put together your offer. And this is how you name it, how you price it, how you position yourself how you package it, all that goes into step number three. And then that's how you both have the skill set and the confidence to put something together even though you're a beginner.
Doing this should be as simple as following the recipe for creating a cake. This is what we tell our clients, maybe you've never made a chocolate mousse cake before. And if I just said, "You have to make a chocolate mousse cake, or I'm taking your house," you'd be like, "Shoot, like you're taking my house, this is terrible!"
But if I said, "Here's the recipe," then you'd be like, "Okay, I know what to do." And like, that's how this should be. Again, building a business shouldn't be about like just hoping. "Oh, I hope this chocolate mousse cake comes up." Like no, here are the steps.
So step number three is work. All of those different elements, which it's like your naming, the pricing, the packaging, did it all come together. And so by the end of steps number two and three, and if you guys want there's an entire training that's totally free about the seven steps.
Once you do steps number two and three, then you have both the skill set and the confidence to say, "Okay, hey, person, you know, I'm super excited to work with you." And so, like I was mentioning, there's Deanne, she's one of our newer clients, she was like, "I don't even know how I would offer something for $3,000."
And after going through steps number two and number three, which I've been telling us about, she sold her first $3,000 program, right? So we had somebody who was in yoga, she you know, for 30 years experience in yoga, had never sold anything over like 400 bucks, she went through the steps and you know, sold for close to 3000 bucks.
Somebody who was a doula never sold anything over 100 bucks, went through the steps that I'm teaching you guys step two, and three, the USGAW step the, you know, the testlet principle, all these things, and then had her first you know, pay in full. And like this will literally change your life because you will forever know how to have the confidence and the skill set to sell to complete strangers on the internet, or in person.
We really don't care about I think that there's this false differentiation between people online and offline. There's there's still people. And at the end of the day, what you're doing is you're solving problems.
So if you know how to solve a problem, whether it's online and offline, however, you're getting your audience, if your course solves, you know, a problem for very real people, you went through the USGAW tests, and you position it and name it in a way that really shows that you're listening to the market. And it's exciting for you, then it again, should be as simple as like making a chocolate cake.
Okay, so awesome. We have our three pillars, which is to build, monetize and scale and under that first pillar is your alignment, your money making, your USGAW test and the offer creation.
And so once you go through that first process, you have a general idea of what you're creating, who you're creating it for, if it's something that you're going to be interested in for the long term so that you're passionate about it and continue forward.
Once you have that information and you're ready to go out, and so what are some ways to actually find the people or to locate the traffic or to sell that information to those people?
Right. So this is when we go into step number four, your question gets related directly to four. And we have steps 4, 5, 6, and 7. So I'll just very briefly touch upon each of those so you guys know what they are. And then we'll really focus on step number four, which is go strictly to Jeremy's questions.
So step four, is going to be how do you become your ideal client magnet? How do you magnetize these people, and it's going to be through your branding and your marketing, they're both really important. They're like sisters, and you need both of them.
Then step number five is going to be your sales, you can have the best branding and marketing in the world, you can have the most amazing product, you could have done all the right work. But if your sales game is off, it is going to be hard, right?
And all of these, they build on each other. So step two builds on one, step three builds on one and two, four necessitates one in three, five necessitates 1, 2, 3. So then, we move on to six, six is where you start, like it's working. But by step five, you have now graduated to you're making those $5000 to $10,000, consistently gets working.
Then we go to sale. So monetize is going to be four and five, which is going to be really focusing on your branding and your marketing and your sales. The third pillar is going to be we start scaling. So this is where you bring on your first VA, this is where you start using systems.
You know what step six, we're also looking at partnerships, right? Like you're scaling what's already working. Step seven, this is where we start building complicated Funnels is where we start doing ads. This is where like all of that more fancy, more expensive.
Like all the stuff that we've shared up to step number five, it doesn't require this crazy investment where you're like, some of you are paying hundreds of dollars per month for a product that is barely selling. And it's heartbreaking for me when we hear those stories for you to get to those consistent five to 10k months, like none of that is happening.
And it's only at step seven, where like you're consistently making money, then then you're like, "Okay, this is working, how do we expand what's already working," right? I want to touch on ads, and then I'll go back Jeremy to your question.
Ads are an amplifier, they amplify what works or what doesn't work. If your offer isn't working, it's gonna not work faster, right? Like it's going to fail pretty quickly. It maybe it's maybe it's your copy, maybe it's your offer, maybe it's it could be a number of things. And so that's why you've gone through the steps.
But if it's not working, it's gonna feel really, really frustrating. So the only time that we really want to be touching step number seven is when you have validation, you have money in the bank, your thing is selling. And then we're like, "Okay, now we're going to turn on, and we are going to expand something that already works, right?"
Because I just think we have heard from people who have gone tens of thousands of dollars, like just trying, "Like if I just put more money behind my ads, it's going to make my course." No! Like, maybe your courses selling because there's something fundamental, where we maybe skipped a step two or step three, and throwing more money at ads isn't going to help your your course sell faster.
So back to your question, which is step four. How do we find the people? And again, it's so critical, we have to go step by step. So I'm assuming now that I'm giving you this advice, knowing that you have done step two that you have done step three, and that these things are solid, right, you you will have done market research, so you know who your people are.
By this point by step number four, it's clear who your audience is, you have some idea of where they hang out and where they hang out. Okay, so Facebook is a fantastic platform for finding people. Facebook groups are an incredible, incredible asset to your business, if you know how to use it well.
And I'll just say something really quick about not being creepy. Like let's not be spammy or creepy or yucky or any of those things which I'm sure you've had people. I know I've had people just like hit me up on Messenger and be like, "Buy my stuff, buy my stuff!" That's not how you do things.
I encourage you to be on the internet or in person, right? We would never do that in person. Why do we think it's okay to do that on the internet? So what you are going to do is you are going to build an audience through trust and value and relationship and you can grow.
So we have another framework that we use for these two concepts here like you can be the tugboat or you can be the lighthouse. The tugboat means you're like going out and in stormy seas and you're trying to like find client by client, you're just like there's so much work. Because you're like going after them.
What we love for you to do is to be the lighthouse. That means it is so clear who you are for that when people see your stuff, right, your branding and your marketing, they go, "Ooh, that's me, I need that." And so this is where your branding is super important. That's the first step. Your branding needs to be solid.
When people look at your stuff, whether it be on Facebook, whether it be on Instagram, whether it be your website, whether it be YouTube, whether it be Pocket, wherever it is, it should be very clear who you help, what you help them with. And how do they can take the next steps, right, that's called the StoryBrand.
The StoryBrand is a great book for you guys to read. And so he talks about the grunt test. And so you have five seconds, and in five seconds, people need to figure out three questions they need to know who you help, what you help them with, and how to take next steps to have their problem solved.
And this happens with your online presence and offline presence. Anywhere your business shows up, we need to have the grunt test. So if you are on Instagram, you need to pass the grunt test. If you are on Youtube, you need to pass the grunt. So your website needs to pass the grunt test.
Before anybody starts scrolling, you need to pass the grunt test. And then we look at marketing, right? So what's the purpose of marketing? The purpose of branding is to create an experience and the purpose of marketing is to create relationships. So you will now have your voice you have your brand you have how it is that you communicate with people. And you have consistency across platforms again, whether it's online, offline, wherever you are, there's consistency.
Then we look at marketing, which is creating relationships. And so you are you know, posting content, you are communicating with people, you have to figure out your people hang out on Facebook, well then you should be on Facebook. Some of you're like, "Oh my gosh, but I'm not on Tik Tok."
Your people aren't on Tik Tok, you shouldn't be on tick tock. So you have to answer where are my people? And then it actually becomes really simple, right? Like by this point, you know exactly what your people are, how to find them, what platforms, we have trainings for all these things.
We have a training that's free around just this question, like there's an entire, like, two, three hour training on just social media platforms, which means you need to be on. And how do you brand yourself so people find you and say, like, "Oh, I need to work with them."
Then your website totally matters. People say that your website doesn't matter. I completely disagree with them. You need a website. Do you need to pay 3000 5000 $10,000 to a developer to make like a world class website? No. You just need a website that does its job.
Your online marketing is your most faithful and hardworking employee. But for your online, like presence to work for you, you need to set it up to succeed. And so that that takes a little bit of thinking. But it's not that hard and a little bit of setup. And once you've set it up, the ROI is pretty incredible.
Awesome. I love it. Yeah, this is some really great in depth information. And it seems like you know this industry really well. And I feel like a lot of people are gonna get a lot from this podcast. And there's so much more to find out about you and your business.
You mentioned you had some trainings available, we'll make sure that we post everything in the show notes so that people can find that easily. But if people want to find out where these trainings are, or how to find out more information about you and your business, where can they do that?
So just Industry Ikon, that's going to be with a K, if you guys go to IndustryIkon.com We have an entire hub that's called the free resources hub. Everything there is free. We have free books, we have free trainings, we have a ton of free things.
Then when you're done with the entire free hub. If you guys want more stuff, we have a $7 How to Build packages that sell like crazy. Specifically, how do you build high ticket packages that sell like crazy.
So many of the questions that we covered here, if you guys want additional instruction, super cheap seven bucks. It's on the website. We have a $1 training if you're a small business owner that that specifically serves, you know a local audience or if you're anybody who serves a local audience, and you want to bring in more people to your course your programs.
The thing about courses is I know all of you here are interested in and have courses. What I love about courses is that they work so well when you use them as like a hybrid when you you have your course and your services. I love that pairing.
You guys can also find me just luzc.gonzalez on Instagram. You can find us on YouTube. We have a podcast, newsletter you guys can sign up for our newsletter on our website. So you can either look for Industry Ikon and that's again, Ikon with a K where you can look for me specifically Luz Gonzales. My middle name is a C.
And you will find, again, we have a ton of trainings, we have a three day boot camp that you guys can take that's ready to go that you could do right now. So because of my journey, Jeremy, and because of how frustrated I was, and because I just felt like, to some extent, I don't know that anybody does this on purpose, but I think a lot of people can be misled online.
And I again, they're very real people whose money like, sometimes you're like, "This is the investment I have, like, this is the money that I've been saving." And if it leads you the wrong route, I find that to be unacceptable.
And so because of my own journey that I went through, and I like I did all the things, and I was like, "Oh, I'm going to be such a good student." What we wanted to do is we wanted to create such a plethora of resources that people like, if people make money from our free stuff, fantastic.
If after that, you're like, "I want to buy some courses, whether it's $1, or more," It's like, we really just want to put out good content that actually gives people that the information that they need to make the best decisions for themselves and just be you know, just come from a place of real integrity and service and value and I think that can't lead you astray when you do that. So that's our philosophy.
Yeah, I love it. That's a great philosophy to have. And I love your business model. I think you're doing a lot of great things. And I'm actually gonna go dive into some of these free resources myself, because it sounds like some great information there.
So thank you so much for all the wealth of knowledge that you've shared with the audience today, Luz.
Awesome. Well, thank you so much for having me, Jeremy. And you guys, make sure you get your friends to subscribe to this podcast. It's an awesome podcast, make sure to share.
And make sure to send Jeremy some thank yous for the work that he's doing and how he's, you know, providing value to you all. Just out of the goodness of his heart. So sending you lots of love, Jeremy.
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