Growing a Successful Course Program on Facebook Marketing with Alaric Ong

October 12, 2020
This post may contain affiliate links or mention our own products. Please refer to our disclosure policy for more information here.

In today’s episode, we have Alaric Ong with us and he is going to talk about the major success he has had creating an online course and coaching program.

You will also get to hear the marketing strategies he uses for Facebook, why in-person seminars exploded his income exponentially, and how he has been able to adapt his business during the pandemic.

Website: AlaricOng.com
YouTube: Alaric Ong
Facebook: alaricong
Instagram: alaricongg

Notes

In this episode, you will hear...

… how Alaric started his entrepreneurship journey at 19 years old.

… Alaric’s strategy on using Facebook marketing to acquire leads.

… when Alaric made his first coaching sale, and how he grew it to a widely profitable business.

… how he was able to expand his coaching with seminars and the strategies he uses to get people in the door.

… why Alaric has switched to online, live coaching programs.

… Alaric’s thoughts on why having a coaching aspect to your online business is so important.

… tips and tricks for achieving better results for your online course students.

… how to get cheaper Facebook ads and the methods Alaric uses when creating advertisements.

… Alaric’s goals for the future and how he plans to scale his business.

Resources

Transcript

Jeremy Deighan
Hey everyone, thank you for checking out the podcast today. We have Alaric Ong and we are going to be discussing online courses and Facebook and Facebook marketing. So thank you for coming on the podcast. How you doing?

Alaric Ong
Thanks, Jeremy, for having me on this podcast. I'm doing great. I'm all the way from Singapore.

Jeremy Deighan
Oh, nice. And what's the weather like today over there?

Alaric Ong
The weather. I think it rained in the afternoon. But other than that, it's all good.

Jeremy Deighan
Very good. It seems to be nice and sunny today over here, so yeah, we just want to hear your story and the success that you've had with online courses and the different things that you're doing. So why don't you just tell us a little bit of backstory about how you got into online business, and then into online education.

Alaric Ong
Sure. Okay. So before being a coach, I did five, I did four other different businesses before. My first business was when I was 19 years old. So I ran a healthy food delivery business. And I still do it for bank, where they, where I served food, like healthy food in bento boxes for their stuff, like over 10,300 stuff.

My second business was an entrepreneurship platform. So I built a sales team of 140 people. And that was when I was still 19 years old. Yeah, so I sold all kinds of things from like tailor made shirts, to personal development courses, to cordyceps you know, like in, in China in Chinese, they love to sell, they love to eat cordyceps right. All kinds of like health products, etc.

My third business was a sales and marketing agency. So I help people to find ways to increase your sales. Like, let's say, I happen to generate leads and everything. So it's kind of the sales and marketing agency was kind of like my first online business. And then yeah, my four business was a ecommerce business selling cosmetics. So it was a six figure ecommerce business.

And right now I'm running my coaching seminar and seminar business. So we have, we have the largest Facebook marketing community in Singapore. I teach people about Facebook marketing, with the with over 1,000 paid students. And we've done more than a million dollars in sales in the last 16 months. Yeah.

Jeremy Deighan
Oh, wow, that that's amazing. So you've been at this for quite a while, you know, how business runs and how to have a successful business. And that's just amazing growth that you've had.

Alaric Ong
Yeah, thank you. Yeah, so I focus a lot on sales, marketing and branding. Because I believe that every entrepreneur must learn these three skill sets. Like it's one of the most important skill sets to master marketing, branding and sales.

Jeremy Deighan
Okay, so we can go through those if you'd like to.

Alaric Ong
Sure. Um, so I, I mainly do Facebook marketing to get leads. So um, like, for example, for me and my own coaching programs. Now, when I first started out, I would spend maybe about, like $200, to market a seminar and have maybe 10 or 20 people show up for a seminar. And then I will sell maybe a $500 group coaching program, and maybe about $2,000.

So when I first started, I had about 10x or about 5x ROI, return on investment from my Facebook ads. As I start scaling so, so I just grew, I just grew that way. And to the point where I started spending about $30,000 a month on Facebook ads to make about $100,000 because as you scale Facebook ads, the return on investments slows down, but to me I look at is, I don't look at it as a cost. I look at it as an investment. I look at Facebook marketing, I look at running advertising as an investment in building my brand and in getting my message out there. Yeah.

Jeremy Deighan
So when you were running the ads to, what you said, was it a webinar, like an online webinar?

Alaric Ong
To a seminar. So, um, okay, before COVID-19 what I used to do was I did a lot of seminars.

Jeremy Deighan
Like in-person seminars?

Alaric Ong
Yeah, in-person seminars. Yeah. So I will do a free preview, where people come from my three hour preview, and then at the end of the preview, I'll make an offer. When I first started, I sold a $500 for like a three hour coaching session. So as I started doing it more and more, I started selling like $2,000 for two day program. Yeah.

So, um, I was actually an accidental coach. Like I, I didn't really want to be a coach. How I, how I became a coach was quite interesting.

I remember my first client I got right was because somehow I just met, this guy, like, this guy's my Facebook friend, but I've never met him before. He's just my Facebook friend. And then he started messaging me and say, "Hey, I saw you at like, Woodlands." Woodlands is a place in Singapore.

And as, and just as I went to Woodlands that day sounds like, "Hey, if you saw me how come you didnt come and say hi?"

He said, because he's just a Facebook friend. But he but he wasn't, he was too shy to come in and say hi to me. So I was like, "Okay, sure. Anyway, what do you do?"

So he showed me, he's a chemist, he's also doing network marketing in USANA. And, and, and he shared about his business and all that kind of stuff. And he said one night, he was like, "I'm not doing very well. But I wish I could learn from an expert like you."

And at that time, I never consider myself an expert. To me, I was just running my own business. I never thought I was an online marketing expert, or any any form of explain anyway. But being very entrepreneurial, like I see opportunities wherever I go. So like, knowing that since he passes me to an expert, I was like, "Okay, so I don't really do coaching, but if I were to do coaching, how much would you pay for it?"

And he was like, "Um, I'm not sure. How about you tell me?"

I was like, "Okay, how about $250? For one, for one hour of coaching?"

And he was like, "Well, $250 is a bit expensive. How about if, let's say, I can get five people in a group? And then like, you know, five of us for $250?"

Does that. "Okay, how about $250. And I'll give you one hour of coaching. Plus, I'll give you like books, success audios, videos and other resources that's worth over $1,000. And I'll give that to you, as part of the package?"

And he said sure, deal. So from Woodlands he came all the way to my house, which is about one hour drive for one hour coaching session, and he paid me $250. And he gave me a testimonial. And that was the first time I made $250 in an hour. And I was like, Whoa, I just made $250 in an hour, you know?

And in the past times, like $250 is like what, if let's say I work at McDonald's, right? McDonald's pays about $7 in Singapore. So I went to work about five days in order to make $250 an hour. And I made that in one hour, right. And it was mind blowing for me. That was my first aha moment that, whoa, this can be serious money.

So I started doing that a bit more and more. $50 for 50 minutes, $250 for one hour. And instead, I charged like $500 for two hours. And I was thinking, but there's no way I can scale my income past this. Because if let's say I'm only charging like $500 the max I'll earn is, you know, $500 for each client. So how about I do group coaching programs instead?

So I started doing seminars to promote my group coaching programs. So I will use a lot of seminars, a free seminar to sell a paid program. And in my first like, so I did a free previews, I did maybe five previews, packed my first seminar. And in my first like, paid seminar, in three hours, I had about 30 people who came, and they paid me $500 each.

So I did the math, in my mind, I was like $500 and 30 people, I just made $15,000 in three hours. $15,000 what some people think, maybe three months to make, right? Because, but but I could make that as a coach in three hours. And it was like there was a, there was a aha moment for me here.

So as I kept doing more and more previews and started increasing my prices to $2,000, for a two day course because I realized that sometimes three hours doesn't create lasting change in an individual. So I did a two day course. My first time doing a two day course, I had about maybe 10 or 20 people, which wasn't a lot, but still about $20,000 in two days.

And in my most recent, in my most recent seminar. My most recent webinar, I had about 150 people who came for my two day course. So I did the math in my mind, I was like, well, in two days thru Zoom. I was because right now, there's a there's a pandemic and I cannot do live events anymore. But thru Zoom, online, I just delivered over a few hundred thousand dollars worth of value to people, right, and no one asked for any refunds and everything. So I know that I truly deliver value. And most of my clients are really killing it, crushing it in terms of doing marketing into solving sales. But yeah, there was a huge aha moment. I was like, whoa, this is some serious income right there.

Like I know, I mean, how long would it take to make a few hundred thousand dollars if let's say I will, I was working a job? You know, we will make that in two days. Of course the marketing, like the amount of previews I had to do to to market everyone to come for these two days is a lot. But I think it's pretty worth it. And it's very fulfilling as coach, especially when you can see lives change. Yeah.

Jeremy Deighan
Yeah, definitely. That's, that's awesome. That's a great way of going about it because you have just built that up you found you know, a need that people have and you've been solving it. So how how are you setting it up now? You were doing the live seminars and the previews to your program. How does it look now? You know, with everything going on? Are you doing webinars online? You said you were doing coaching thru Zoom? So, so when, it starts with the Facebook ad, correct?

Alaric Ong
Correct, correct.

Jeremy Deighan
Okay, so then where does a Facebook ad take them?

Alaric Ong
So a Facebook ad will take them to a landing page for them to register for my webinar. So I do a live webinar. Okay, I got two types of webinars, I have a live webinar that I do every week. And I have an evergreen webinar that they can watch anytime. It's basically just them watching a video. And then they can book a call for my students to find out more about my program, and they can sign up.

But if they go to my live webinar, I just close on the webinar itself. Normally, every webinar I do, it'll be a five, in 90 minutes, I'll make about five figures. About at least $10,000 or $15,000.

And, and so after they enroll, what I'll give them is an online course that you get straightaway, an online course that teaches them about Facebook marketing, and then I'll add them into my Whatsapp group, where they have my personal number and you can ask me any questions whenever they want inside the Whatsapp group. And then every one, every week, I will do a coaching session and announce it inside the Whatsapp group. So I'll do a two hour or three hour Zoom coaching session. Or last time I used to do live coaching sessions like in a classroom. Yeah, so they get a coaching sessions, they get the online course, lifetime access to the online course. They get a Whatsapp group.

And the first thing I give them is opportunities. So for example, I realized that, let's say I teach a lot of people marketing, but some people don't even have a product or service to market. So I give them products and services to market. So for example, I partner with a spa. So I asked them, I give them spa vouchers to market for free. And whatever they sell for, they keep 100% of profits.

So let's say they sell spa vouchers for like, let's say $50. So they'll keep $50. So they can sell it to insurance agents or to people who want to go to spa, etc. Or like I allow them to sell my course. And I give them 50% in commissions. So I give them a lot of opportunities that more, which I feel a lot of coaches and courses, they lack this which is giving opportunities to students. Because I feel that as much as knowledge is important, as much as skillsets are important. Sometimes we will just need the right opportunity, the right product to sell with high margins, and they will succeed that way. Yeah.

Jeremy Deighan
So you believe instead of just giving, say a course, you know, you can buy this course for $500, you feel like it's important to also have these other opportunities along with the course so that the students taking the course can utilize those opportunities?

Alaric Ong
Correct. Exactly. Yes.

Jeremy Deighan
And, and those can be in the form of affiliate commissions for your course. Or like you said these vouchers or other ways that they can make money off of, off of taking the course to?

Alaric Ong
Correct yes. And because I also own a few other businesses, like I own a tuition business. So I asked them to market my tuition business for me, and I give them commissions. Or let's say I partner with maybe a health and wellness company that sells like negative ion mattresses, they can have, they can affiliate for those physical products as well. Yeah.

Jeremy Deighan
Okay, awesome. So it sounds like you've got a lot going on. My question that I really want to know is how are you able to maintain these different businesses that you have happening? Because I know, you know, just having one course for someone is a lot of work. How are you doing time management and product management? How are you able to keep all this together?

Alaric Ong
So I only work about six hours a week. In terms of my coaching business, I only work about six hours a week. So three hours will be spent doing a webinar once a week, and then three hours doing a coaching session. Yeah. And people can ask me questions in a group chat whenever they ok, and and I think it's also about setting the culture, right?

So like whenever someone asked me a, question, personally, I'll say ask this in the group chat, because when you ask this question to me, they're probably over, the other thousand of them probably have the same question that you have just that they didn't dare to ask it. So if I if I only answer you, I only serving you. But if I answer you in a group chat, everyone learns from your same question. So I'm really put in the time is only six hours a week. And on and off, like, just answering the questions on the Whatsapp group, which, you know, takes about five minutes or 10 minutes.

Yeah, so it's for my coaching business. And for all my other businesses, I, I coach them and that's sort of like once in a while I touch base with them and say, "Hey, how's the business doing?" That means I have people running those businesses without me having to personally run the businesses. Yeah.

And it's also a concept I learned from like Sam Ovens, which is how he runs his own coaching programs, where he talks about this thing called throughput systems where, like, how do you make sure you have a system that works like a client, a new client comes in, they go through the whole system, and come up with the client, right? Without you having to use your physical time of flesh to do it.

So I've automated a lot of processes. For example, a lot of the times, I don't even do the coaching sessions myself. So let's say the weekly coaching sessions, sometimes I get my students, like people who have joined me six months ago who have been through the course, and they have already gotten results from the course to conduct the coaching sessions. And they will do it for me for free. And why they do it for me for free?

Number one, sometimes out of gratitude, but number two, I allow them to make offers at the end of their coaching session as well. So for example, let's say I'm teaching maybe Facebook ads, right? So this student will teach them about Facebook ads, at the end of the, at the end of the session, say "So, if anyone wants me to help you run Facebook ads, you could approach me and this my number," right? So when he gets a client, he will even give me a profit share, because I was the one who gave him this client.

So, um, so so in many ways, number one, I don't have to do the coaching calls myself. Number two, my, my, my student is happy to do coaching calls because he's, it's an opportunity for him to get awareness, it's an opportunity for him to give back to the communities and opportunity for him to get clients thru this session. Yeah.

So, um, I think it's a lot about how we optimize the business. I always believe in this concept of ephemeralization, E-P-H-E-M-E-R-A-L-I-Z-A-T-I-O-N. So ephemeralization is, how do we do more? How do we get more output while having less input? And how do we get to put in so little input and still have maximum output? Yeah, so I believe a lot of systems in, a lot of systems can be streamlined. In any business, yeah. Especially in a coaching business, where every, where the information can be taught online.

Like, like, how do I create with my online course? It was this way. Like, I asked myself ok, if I wanted to get a specific result, what do I need to, what are the milestones I need to achieve, to be able to achieve this specific result and what skill sets I need to learn, you know, achieve this result.

So for example, in sales, I would say, okay, in order to get a client, before that, I need to get an appointment. Before I get an appointment, before that I need to talk to someone on Facebook to get an appointment. Before I talk to someone on Facebook to get an appointment, I need to get leads from Facebook. So as long as I can master these four processes, which is getting leads, setting the appointments, and selling during the appointments, I will be able to get a happy client, that I'll be able to get a client. Yeah.

So, so I asked myself, what are the skill sets, like the least skill sets I need to know, like the minimum skill sets I need to know in order to achieve this result? And how can I duplicate that onto a coaching student, to a coaching client, right? So I will start off with teaching someone one on one how to do it. And once I know that, this person is able to achieve this result, I will and I will do one on one to be maybe five different people to know that, okay, this works, this same methodology is like, after doing like one on one with like five different clients, right? You realize that it's about the same things they are teaching, like 80% of things are teaching the same. So that the parts that are the same, you can turn that into an online course. And in the past, they're different. You can ask them, you know, you can customize the coaching slightly, ask them to ask question in the Whatsapp group, etc. So this way, a lot of times I don't have to repeat myself whenever I am imparting a skill set to a new student. Yeah.

Jeremy Deighan
So do you think there comes a point where you would just put everything into a course and not do the coaching? Because you can answer all those questions? Or do you think that always having a coaching program is vital to the success?

Alaric Ong
Okay, one thing, though, that I realize is that a lot of people don't consume online course. And I think my biggest struggle in this coaching business is that people are not consuming online course. Like my life will be so much easier if people actually consume the online course. But studies show that like 70% people don't actually, at a seminar, I heard from one of Tony Robbins courses or something that 70% people don't even watch the first video of an online course. 70% you know, right?

And I'm guilty of that myself. I bought so many Udemy courses, right? They've never been opened before. I have a sign up for so many webinars and never watched before. And, and sometimes it's also like, I get very confused, like, why would someone pay for a course and not consume it? But I realize that sometimes I'm guilty of that myself. Yeah.

So um, so as much as the online course alone, like the content online causes enough to deliver result, I realized that people still need, like, some people just like life interaction, you know, they just need attention. They just.

And I realized one thing that coaches give that is intangible, but at the same time the most valuable is not content. It is hope. When a coach believes in a student, when a coach gives them hope, when a coach gives them the courage to believe in themselves, I think that's what is the thing that really creates change in people? Yeah. Sometimes, I don't just aim to give them the skill sets, I aim to inspire them to let them know that it is possible. Because the same, because it has worked again and again, across different clients across different industries. Yeah.

Jeremy Deighan
Yeah, that that is very powerful. And I've seen that myself, just coaching and consulting with others is, sometimes it's just the hope and the motivation that a person needs, they can figure out the technical stuff on their own. They just want to know that they can do it.

Alaric Ong
Exactly.

Jeremy Deighan
So I know that some people listening to this podcast might only have a course, would you recommend adding coaching to their course, if say they only just had a course that they were teaching? Would you recommend adding coaching to that?

Alaric Ong
Yes, I definitely recommend adding coaching to that. Because if, if people don't consume your course, which is the statistic in the world somehow, right? After a while when people don't get enough results, it will go back to them, like that the backlash will go back to them.

So I always recommend having a coaching program. And like, for example, a lot of times, right, let's say when I do my coaching sessions, it is actually just me playing the videos in the online course. Which is really absurd. Like, why would they want to watch me live to play a video of, to watch me play a video of the online course? You know, but, but I realized it's just what works.

Because like, I've tried a few methods right before my coaching sessions, I thought, okay, I don't I tell everyone, "Okay, the next coaching session I'm going to cover this module, right? And before you come for the coaching session, I want everyone to watch this module before coming for a coaching session."

Guess what? 50% of people they have never, never ever watched that module. So when they come for the coaching session, they're completely lost. So I realized a method. And then I tried doing a coaching session where I say, "Okay, this coaching session I'm going to do, I'm just only going to do Q&A. Because you're already in the online course, which you can watch anytime you're want," right? And you can replay the videos anytime you want. So there's no, there's no point for me to go through the content in the online course. I'm just going to do Q&A.

But when I do the Q&A, there's no questions. Because people, people have never watched the online course, because they don't know what to ask. Or if they wanted to ask something they would asked in the Whatsapp group already. So I realize the, the method that works the best is to, to do the coaching sessions.

Let's say it's a three hour coaching session. So the first one and a half hours, I will use it to, to just play the videos in the online course. Okay? And then the next one and a half hours is where I will go to practical like, you know, really coaching them on how to apply what they know, specifically for their industry, how to apply what they know, and you know? Like going, going through practice with them. Yeah.

Jeremy Deighan
Awesome, that, that is some really good information. And I hope that gives some motivation to some other people out there that are listening who you know, just has a course and hasn't considered coaching. Coaching is just, it's very fulfilling, first of all, because it just, being able to help someone in real time. And like you said, if someone doesn't finish the course, knowing that you're keeping up with them, and keeping track of them is super fulfilling.

And then the other benefit of that is you're able to raise your prices. I know a lot of people, you know, have a course and they don't know how to raise their prices. And it seems like adding a coaching program could help with that too.

Alaric Ong
Definitely. Yeah.

Jeremy Deighan
So I would, I'd be remiss if I had you on here and as much as you know about Facebook, marketing and advertising and not ask you some questions about Facebook. So what are some things that you see that work very well, as far as Facebook advertising goes? I know that some of the people listening in, in this audience, maybe have tried running ads to their course before and it isn't successful, and then they just give up and stop automatically. So what are some of the problems that you see people have when they're running ads to their course or coaching program and what are some things that you see that are working very well right now?

Alaric Ong
I see. So, um, when it comes to running Facebook ads, okay, I think different people have different advice when it comes to whether is it running video ads or image ads. And what one thing is like, for me, I've tried both. I realized that both was convert pretty well. In fact, sometimes a lot of people say, "Oh, video ads will have cheaper cost per lead than image ad." But it's not true. Sometimes my image ads get a cheaper cost per lead than a video ad.

So I, what'd I say is that at the end of the day, it all boils down to split testing, to, to, you know, like, there's like a lot. There are a lot like gurus or like marketers telling you, "Oh, do this, because from our experiments, this works," but it might not work specifically for the students' industry, right? Like everyone has a different industry, maybe for a specific industry image ads work better, video ads work less, less, don't work as well.

So, um, but, but I do agree that like, when I ran video ads, like my brand awareness gets a lot better. I get more followers from video ads compared to image ads. And one thing that's really surprising, right is that like, sometimes when I run image ads, and I get people to, and people come to my seminar and ask, "Who has seen my ads before?" and people are like, I've never seen it before. I'm like, "Wait, how have you came to this seminar, but not seeing my ad? What do you mean you've never seen my ad before?"

Maybe it's because it was just an image ad. And they only read the copywriting and they went to my landing page and you know, they highly saw much pictures about me and everything. But if I had rented a video ad, I would see almost 100% people would have said that they have seen the ad before. Yeah, because you know, it's just video is just that, just comes to life. So um, yes, I think video ads is very good for building a brand. And it's use pretty good conversions as well.

Um, what what I like to do when I run my ads is to have a three, three point framework, which is the hook story offer. So first, I'll start with an attention grabber. So for example, like, "How do you make, how do you get even more clients even during this Coronavirus outbreak?"

So that's an attention grabber, right? And then I'll come up with a story and say, "Hey, everyone, I was just like you. At first I didn't know how to get clients during this outbreak because I was, my business was shattered because I used to do seminars. Now I cannot do seminars anymore. And recently, I found a secret hack on how to get more clients even during a coronavirus outbreak like that. And I'm going to be putting a free training."

So that's hook, story, right? So the story is me not being able to get clients and now I found something right. And then offer would be oh a free training or free ebook or free, you know, an offer? So say "Oh, so I'm going to do a free training. And I hope that you can come and in this free training, I'm gonna show you how I get clients, how I get 30 to 50 clients, sometimes up to 100 clients a month, even during, even while staying at home. In lockdown." Yeah.

So. So I think this three point framework, something that has worked very well. Something I learned from Dean Graziosi, Russell Brunson. They have done it at a very high level. And they've done hundreds of millions of dollars of sales just from doing this thing called the hook story and offer. Yeah.

Jeremy Deighan
Awesome. That's very, that's a very cool way of going about it, you got the hook to kind of grab their attention, the story that kind of builds that relationship, and then of course, what you're going to send them to. So when you send them off to your landing page and you're giving you know, a free preview or a webinar to get them interested into the product, are you capturing their email at that point?

Alaric Ong
Yes, of course. So I, so what I do is I capture their name, their contact number and their email. And one more thing is I also capture their ManyChat. ManyChat. Yeah. So basically, they will be subscribed to my ManyChat chat bot on Facebook. So that next time when I make broadcasts, so broadcast the reminders and everything to them through ManyChat, through email and through SMS.

And why I like to keep a ManyChat lists, because I realized that open rates on messenger is, on Facebook Messenger is very, very high. More than 90%, which is unheard of in the email marketing industry. Like open rates in email, let's say a 20% open rate is really super good. But for ManyChat 90% and above is the standard. Yeah. So I'm building a ManyChat list. And yeah, so like, I kept all those details when I get them to register for my webinar.

Jeremy Deighan
Okay, and then once you collect those emails, are you, what kind of email marketing are you doing? Are you nurturing that list? Are you promoting in those emails? Or are you just keeping in contact with them? How do you use that list?

Alaric Ong
Um, okay, right now what I do is I will actually take the list, and umm market different, I will do a bit of affiliate marketing. So I have a network of coaches in Singapore that I network with. So I will ask this list that I have to go for their free webinars. And if they sign up, then those coaches will give me a 50% revenue share normally. Yeah.

So it's just extra pocket money that can cover my ads cost, like that can pay for more ads to acquire more customers. Because the business that acquires the most, the business that spends the most to acquire customer wins. Yeah, the business that can spend the most to acquire customer wins.

So by having different offers in the back, I'm able to spend more money on advertising to acquire more customers. But one thing I realized is that, my hottest list, are the buyers. Those people that buy and purchase my course, the thousands of paid students that have, those are my hottest lists. Like at every coaching session I do, 100 of them will show up, right? I can market any webinar and 100 of them will show up. And most of the times I would say 80% of the sales that I do when I market and when I do affiliate marketing to market another coach, 80% of students, or 80% of sales comes from people who are already my students.

Jeremy Deighan
Okay, yeah, it's important to build that list to make those relationships so that you can continue to offer new products and new services in the future. So let's take it back to someone who's listening right now, who maybe they've tried some online businesses or different businesses, nothing's working. They've heard about courses and coaching, but they haven't gotten started, what would be your way of telling them how to get started, or something that they can do today to start working on their on that goal?

Alaric Ong
Okay, first of all, I think that a person should only be a coach, after they have gotten a specific result. So there are different levels of a coach, right? The first level is a coach that just regurgitates content from Google or from another online course. And they just copy and paste it. And then you know, then send you to a course. The second level of a coach is someone that has gotten results for himself, that himself or herself. The third level of a coach is someone who is able to get results for himself, or herself, as well as for his or her clients.

So I feel that people should at least be able to get results for themselves before they can start becoming a coach. If not, they should just, in fact, I don't think that they should be qualified to be a coach. And, um, and I, and I know that the industry, like the whole coaching industry, especially in the digital marketing space is getting very saturated, because there are a lot of coaches that teach people how to become coaches, and is, and the, because as a coach to teach someone how to be a coach, of course, we have to empower people to make them believe that anyone can be a coach.

But as a matter of fact, I don't think that everyone can be a coach, just like I don't think that everyone can be a doctor. And I wouldn't risk letting someone who is not experienced to operate my heart if I were to have a heart surgery. Yeah. So I don't think that everyone can be a coach.

Um, but, but assuming let's say they fulfill the prerequisites that they have already gotten results for themselves, then the best way to start, I would say, would be to do one on one coaching. So you get your first client thru, like, like, they probably have their own network and everything already. And to get a first client, get on the phone, find out what people need, and then craft a coaching offer for that.

And after getting like maybe five or 10 clients one on one. And after doing it, so many sales calls that you probably have to do about 50 sales calls to get five or 10, five to 10 clients. So after getting this five to 10, you will kind of know what everyone wants, but what people generally want, and you'll be able to create an offer based on that. Right? And you also e able to know if your program truly can deliver the result for this client.

Now, after, um these 10 clients, and you know that you have a proven offer that is proven to sell, and a proven offer that is proven to, to be able to deliver the result for the client, then you can turn into a group coaching program. And do like one too many selling, say like webinars or seminars to sell an online course, or sell a two day course or mastermind or retreat, etc. Yeah. So I think that the best part is to first do one to one, like group coaching, and then move on to online courses. Yeah.

Jeremy Deighan
Awesome. And it seems like if you do it that way, you can get direct feedback from the students. You can find out what questions they have, and then you can craft that into your course later on, which is a better experience because you've actually taken the time to go through and find out what people are struggling with and the objections that they're having.

Alaric Ong
Exactly.

Jeremy Deighan
So, so we're coming up on our time and I just appreciate you so much coming on the podcast and sharing this information, it's been really great hearing your story and just you've really given some really good tips. So where do you see yourself in the future going forward? What, what are your plans moving forward? And in the next couple years, what would you like to accomplish?

Alaric Ong
So I set my sights on like mergers and acquisitions. Buying and selling businesses, because I realized that a lot of coaches, especially in the coaching industry, they charge high fee on the front end, like maybe $5,000, or $10,000, to enroll clients. And like, for example, when I, when I enroll a new client for $5,000, I'm not super motivated after that already, because I already collected the $5,000.

Whereas if let's say, I were to acquire equity in their company and say, let's say maybe they give me 20% of the shares in a company, and I help them to grow their business, it's a lot more aligned, because their success is my success. And it's win-win that way.

So I'm looking to acquire more businesses. And I want to build up my portfolio of the companies that I acquire, so that I have businesses in different industries, because I believe that using the same sales and marketing skill set, and with acquiring more business in different industries, you will be able to help me to, you know, serve more people in, in many, many different ways.

Yeah, and my next target might be a little far fetched, but I hope that I could be a billionaire one day. And I know it's not easy, because I realized that, okay, there's only a few types of billionaires. Either people who are in the tech industry, or people who that there may be like five different ways to be a billionaire. Number one, you own a tech company. Number two, you take over country's natural resource like the oil oligarchs in Russia, Saudi Arabia, and etc. Number three, you have a conglomerate, and then this conglomerate owns multiple different companies like Virgin, by owning different companies, or like, let's say, Carlos Slim, who owns so many different businesses in Mexico, right? The fourth way to be a billionaire is to, is to like monopolize an industry, let's say Zara, or let's say, you know, monopoly, monopolizing, like the coding industry, or Uniqlo, H&M, etc.

So I realized there's only a few ways to be a billionaire. So it's not easy. But I realized that if I would just do coaching all the way, I'll never be a billionaire, because the richest coach is maybe Tony Robbins. And I think his net worth is about five hundred million dollars. And so that's, that's my vision for the future. Yeah.

Jeremy Deighan
Awesome. Well, that's great. I think you will make it because you have already done a lot and have already shown a lot of success. And again, thank you for coming on and sharing your information and sharing your time with us and answering some of these questions that we have. And so where can people find out more about you online? And if you want to talk about your course and where we can find that course that'd be great.

Alaric Ong
Sure, so my website is www.alaricong.com. A-L-A-R-I-C-O-N-G dot com. My Facebook page is Alaric Ong. So you just search Alaric Ong the one with about 30,000 or 40,000 followers is my page. My Instagram is at A-L-A-R-I-C-O-N-G-G, two G's. My YouTube channel is Alaric Ong, A-L-A-R-I-C space O-N-G just search on YouTube, you should probably be able to find the channel and you're going to get a free training. It's theapollomethod.com. So T-H-E-A-P-O-L-L-O-M-E-T-H-O-D dot com. Yeah.

Jeremy Deighan
Perfect. And we'll definitely link all of that information in the notes. Well, thank you for coming on today. I just hope you have major success and hit that goal of being a billionaire. I'm going to check in on you here in a year and see how close you are.

Alaric Ong
Thanks so much, Jeremy. I really, really enjoyed this interview. And thank you so much for this opportunity.

Our Community
Join our FREE community where other online course creators are there to help you create, market, and sell your online course.
We discuss everything from validating your course idea to driving consistent traffic and generating sales. Click the button below to join now.
join NOW
©2020 Online Course Igniter - 
Legal
 - 
Contact
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.