Course Creation Specialist Tricia Belmonte Tells How to Position Yourself in the Market

September 20, 2021
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In today’s episode, we have Tricia Belmonte with us and she is going to share her journey into online course creation and how she helps others create online courses.

You will also get to hear why Udemy is still a major player when it comes to selling your online courses, how to position yourself in your niche to market your course, and some tips for getting the most out of the Udemy marketplace.

Website: builttosellonlinecourses.com
YouTube: Tricia Belmonte
Facebook: Tricia Belmonte
Twitter: @triciabelmonte
Instagram: likeusmarketing
LinkedIn: Tricia Belmonte

Notes

In this episode, you will hear...

… Tricia’s journey into online course creation and how she helps other course creators.

… why Udemy is still a major player when it comes to selling your online courses.

… how to position yourself in your niche to market your course.

… Tricia’s helpful tips for getting the most out of the Udemy marketplace. 

… Tricia’s thoughts on whether course creators should use online course marketplaces or use their own platforms.

… tips and tricks to start building your online audience outside of Udemy.

… why YouTube is a great place to sell your online courses and how to use it to your business’s advantage. 

… Tricia’s tips on how to successfully sell your online courses on Facebook.

… how using email marketing has helped Tricia connect with her audience and keep them engaged. 

… Tricia’s number one piece of advice to the beginner in the online course business.

Resources

Transcript

Jeremy Deighan
Hey, everyone. Thank you for listening to the podcast today. We have a special guest with us, Tricia Belmonte from Built to Sell Online Courses, who is an expert in online marketing and sales funnels and creating a wonderful online course product for her clients.

And I'm super excited to have you on the show today. And just kind of dive into some of the marketing aspects of online courses. So how are you doing today, Trisha?

Tricia Belmonte
I'm doing great, Jeremy. Thanks for having me on.

Jeremy Deighan
Yeah, definitely super excited to talk to you and really hit on one of my favorite topics, which is marketing. So exciting that we kind of can go deep into how we can help other course creators out there, make sure that they're getting their audience right and getting their marketing messaging right, and really setting themselves up for success.

But as anyone knows, if they listen to this podcast, more than one or two episodes, I always like to hear people's stories and where they come from. So what were you doing before you got into online courses and online business in general?

Tricia Belmonte
Um, before online courses, I was doing marketing. I've been in marketing for over 20 years. It's my passion as well. So I totally get you when you say you could talk about marketing because I could just go on forever about marketing.

And so yeah, so basically, my strength was marketing. And I specialized in SEO, so, helping people rank on Google. And the way I got into online courses is SEO is something I specialize in, like I said, with Google, so helping people rank on the first page of Google.

And I was asked a few years ago to teach at the YWCA and to help entrepreneurs get launched in their businesses. And I knew if these guys didn't get started right away online and get discovered, they'd been a lot of trouble.

So basically, what I had to do is take SEO and break it up. I only had like three hours to teach them. So can you imagine teaching SEO and only three hours and all the things they needed to do to rank on Google? So I had to take the most important steps, break it down for an audience that was not familiar with marketing, and make it easy for them to understand.

And essentially, after it was done, and people were getting in, and people were actually putting their businesses online. I got really excited, and I thought, "There's a lot more people that could benefit from this. Like, globally, there must be entrepreneurs who are in the same boat who just need to quickly get discovered online." So I took my material, and I developed my very first online program.

Jeremy Deighan
Okay, very cool. So that first program was around SEO particularly?

Tricia Belmonte
Exactly, yeah. And I launched my first SEO program on Udemy. And that was about seven years ago now.

Jeremy Deighan
Yeah, it was kind of the Wild Wild West back then, wasn't it?

Tricia Belmonte
Completely. It was really hard to find, like strategies for ranking and stuff. But I guess I got lucky because I put my SEO course up. Everybody was making SEO so complicated.

So when I came up with mine, and I called it a step by step, and I made it like really, down to the basic, basic stuff people needed to know, it got found, I got a lot of students like really quickly.

Jeremy Deighan
Okay, and then was this all based off of Udemy's search marketplace? Or were you driving students to that course also?

Tricia Belmonte
Yeah, no, that's a great question. And it's really important for people to know because a Udemy is fabulous for marketing. But the best way to use Udemy is to do a little bit of your own marketing, and then Udemy marketing will kick in.

Because Udemy does a lot of you, know when you see those ads following people around the internet because they check something out? Udemy is fabulous for that. So if you could drive people to something and like drive people to your course, then you Udemy's marketing team will follow them around the internet and keep bringing them back to your course.

So that's why a lot of times, I mean if you look at your Udemy numbers, usually your percentage of people that got here, and the percentage of people who have bought is usually pretty or should be really high because of that. So there's definitely Udemy marketing strategies that I've learned over the years.

But for the most part, you could just jump-start it a little bit, and Udemy's marketing just picks it up from there. So even if you do a little bit of effort, like now, it's a lot more competitive, but back then, you would do just a tiny bit of effort, and you would just get numbers.

Jeremy Deighan
You're absolutely right. Based on my own experience. And with talking to other top Udemy instructors like Phil Ebiner and Jason Dion and people like that.

They say the same thing that if you provide traffic and that traffic converts and make sales on the platform, it's like Udemy notices that their algorithm picks that up. And then they'll start promoting you more like you said through retargeting ads or landing page.

Tricia Belmonte
That's exactly right. And the good thing is, is it doesn't even have to be paid program. So even if you run free coupons, which has been one of my little secret marketing strategies.

I mean, those are the platforms where the people just sit waiting for courses to go on sale or to be offered for free. And the SEO power behind those is crazy. So not only will you rank on Google for your course, but it really, really drives up those. Those Udemy algorithms go nuts.

And they're just like, "Oh, everybody wants this, everybody wants this." And then you could just kind of sit back for like, an entire month. And literally, sales will just start coming in. And then you just do it again. And then you watch your sales come in. And you know, it takes very little effort. Really.

Jeremy Deighan
Yeah, definitely. And thinking back to those early days, you know, seven years ago, when you first started, and you're putting your first course up on the platform.

What was that like? I mean, did you know how to create a course? Or was this your very first effort creating a course? I mean, what were your thoughts going through that time?

Tricia Belmonte
It's funny because when I went in, I didn't think of myself as a course creator. I thought of myself more as somebody, like I said like I had that experience actually teaching live. And I used to do a lot of seminars as well.

So I had experienced already teaching components of SEO. And then, I had experienced teaching my full SEO program live to the students at YWCA. And I did that three times to them.

So when you have that experience, teaching live, and getting that live feedback, where you can listen to people's questions, see how they digest your material, you kind of learn what's working, you learn what's not, it makes your course a lot more powerful, because you know how to modify it. And you know, what parts to include and exclude.

And so, by the time you launch, you've already got something, without even really trying too hard to figure out how to structure it. You've already got something that flows in the right order and the order people need to learn in order to understand it.

So I mean, there is obviously formats you can follow. And you know, that people should follow on, on how to layout their lessons and lay them out how to lay them out, and all of that. But I think if you just naturally just teach people and you have that end goal in mind, you're naturally just going to come out with the material in the way that people need to learn.

Now, there's a whole bunch of marketing strategies to make courses better and stuff. But if you get a chance to do live, it's a whole other experience. That'll help your course. And nowadays, we've got the wonderful opportunity to teach the lives online.

And those are called pre-sell courses. So with pre-sell courses, it's a very smart marketing strategy. You're taking what you know how to teach, you're teaching it to a live audience, maybe like once a week or something. You're learning how to make it better. And then you go ahead and build your course based on that.

Jeremy Deighan
Yeah, I love that you say that. It's funny because I actually did a Facebook live in my group earlier today doing like, "Ask me anything," and this subject got brought up. And I expanded on it for about 15 or 20 minutes.

Because I feel like so many people, myself included, I made this mistake. You come from a place of teaching live events and live seminars. I did not do that. I was, you know, I was an expert at something. And I knew I wanted to create a course.

So I went out and made this course and tried to sell it before ever talking to anyone. And now, looking back, I know that the correct way is to do what you said, you know, go teach people, go help them, find out what questions they have.

And so I think it's super important to do those, those live events or live, you know, pre-sell course creation methods so that you can really get the right information in that course.

Tricia Belmonte
Oh, absolutely. And you learn so much. Like if you're doing it for the right reasons, and you are doing it to help your audience, your audience will guide you. Like, they will tell you what they need. You can watch them apply it.

And the great thing about doing a live or even if you don't want to do a full live version, you can even just do one week, which is like, "Hey, everybody," like you did today. It's just like, "Hey everybody, I'm on. I'll answer any questions you have about this very specific topic. This is what we're going to cover," you're going to learn so much.

And doing life nowadays is so easy. I mean, you could do Facebook Live, you could do, you could put it on YouTube live, you could do an Instagram story. You could just get that immediate feedback on any topics you're interested in.

And that doesn't just apply to your own audience. I mean, luckily, online, and especially with marketing, I love doing what I call, like, you know, marketing spying hacks where you can find out what your competitors are talking about and what they're doing well, and where they're getting the most interaction and most engagement.

And then you're like, "Oh, that's a great topic. I should include that in my course, too," right? So the more you listen, the more your course is going to be powerful and precisely what your audience is looking for.

Jeremy Deighan
Awesome, yeah. That's great. That's great information. So when you put this course up, what was it like in the beginning?

Did you have sales right away, and it blew up, and you made a million dollars overnight? Or was it a long process? Did you create more courses? Like what What did it look like when you first got on the platform?

Tricia Belmonte
Um, you know, I got pretty lucky. I did get a lot of students really quickly. But anybody who's on Udemy knows Udemy always has their own promos. So people, when they go to Udemy, they're usually not going to pay more than like $10 US per course.

And then if you get like a ton of students, it's gonna be hard to become a millionaire on Udemy, like, some people do. And it also depends on your topic, right? If you're an expert in IT or anything to do with a lot of the things like Python, or coding or whatever, you can make a lot of money on Udemy.

Actually, if any of your audience is in those fields and good at it, come talk to me. I'll do your course for free and take a cut of your percentage. Because I'll be a millionaire just doing that because it's insane how much money those people make.

But if you're in like the typical type things like you're like a mindset coach, or a podcaster, or in me like marketing, or social media, or whatever, you're in a very, very saturated space.

So even if you're on the first page, because I rank on the first page of Udemy, all the time, but it doesn't mean I get, like I get sales, but it's on a ton ton ton of sales, because it's just so saturated, they've got so many other options.

But I really want people to realize, and I always stress this to other people, the advantage of being on Udemy is not just sales. It's the recognition. I have gotten global clients from it. And I've got like, at the end of last year, I got a huge client because they watched my training on Udemy.

So when you have a Udemy course, or you're teaching something like on Udemy or off Udemy, you become the subject expert. And it's something that your competitors are probably not doing.

So just imagine if you had a client and you're going after that client, and a whole bunch of your competitors is going after the client, and you said your client, "Look, I know you've got other options. Why don't you take my training for free? You guys can learn a few things. And this is just my gift to you."

You know, it's very powerful, because your competitors aren't doing that. You automatically become that authority in your industry. And not only that, if anybody's read like, oh, what's that book called?

The Power of Persuasion. One of the best marketing tools, tactics you could ever use is the reciprocity tactic, where if you give somebody something for free, they're gonna feel obligated to give you something back.

So just imagine how powerful that is? If you're going after a big client, right? So I've gotten clients off it, I've been found online, I've been asked to do all kinds of podcasts and online webinars through my courses. It's just very powerful in many, many other ways.

Jeremy Deighan
Okay, very good. Yeah, that's a great point that it's not just, you know, trying to make some money. But you know, I've had people reach out to me on some of the courses that I've created through messenger or through email, and you can make some great relationships that way.

So thinking about the person who's just starting out, and this is a question that I get asked often and something that I think about and would like to hear your take. So say that, you know, someone is an expert in a skill set.

And maybe it's not a super popular one like programming, but maybe it's, you know, playing a guitar or baking a cake or something like that. And they want to create an online course, they've heard about Udemy, and you have that path.

Do you go to you to me first, or should you publish on your own platform first? Because I've heard varying differences of which one to you. When do you know that you should maybe put a course on Udemy versus going towards your own platform?

Tricia Belmonte
I'm so glad you ask that question to me because I get that question all time. And I see it online, and I see some really bad responses to, and it really is not. There's, in my opinion, a marketer. There's a very clear-cut definition of when you should use each. And that's your audience.

So if you already have an audience, and I'm not just talking about number wise, I'm talking about the audience that are so loyal to you, that if you say, "I've got the thing" they're like, "Oh my god, you got to thing, I want the thing!" And they get all excited. Okay?

If you've got something like that, your absolute best marketing option in that scenario is you do your research like anyway, because you always start with research with marketing, it's a smart thing to do, you know, find your keywords and stuff.

Then what you do is you build a framework, then from the framework, you sell it, and that's your pre-sell. And your pre-sell, you take your course, after you do pre-sell, you make it better, you create your course, you put it on your own platform because you are going to have the numbers. You have a warm audience. You've got people waiting.

Do your own thing, go to Thinkific, go to Kajabi, go to, you know, Teachable, it doesn't matter. I'm doing LearnDash myself on WordPress. Take one of those, go sell it, go make a lot of money, you're going to be successful. And the more you do your lives, the more you learn, the better. Okay? S you take that route.

Now for those who don't have that audience yet, who are just starting out, your absolute best bet is, again, do the right research. And if people, by the way, just a quick aside, if they don't know the right research to do I've actually at the end, I'm going to give you a URL, I'm going to give you free training on the absolute best research you can do to kickstart your online course.

So they do the right research, they get their answers, they figure out who their avatar is, they figure out where their avatar is hanging out, all that wonderful stuff. They create a very basic course for beginners. Nothing fancy, just showing your expertise. Put it up on Udemy.

Udemy will help you market. You do some very basic Udemy market, get your numbers, learn what it's like to start ranking, lessen than your questions, and watch those Udemy analytics.

The other thing Udemy is fabulous that it'll give you the analytics. Which of your lessons are people listening to? Where are they dropping off? How much of each percentage of lesson are they listening to? So you can very quickly learn that lessons pretty crap because people watch 10%, and they drop off.

Or this lesson is excellent. They watch 100% of it. You listen to the questions. You make your course better you start there, it's excellent. And start driving people in your course, start talking about your course, start learning your marketing basics, start learning where your audience is. That, to me, is the absolute best way to get started if you don't have an audience.

Jeremy Deighan
Okay, cool. And then I'm gonna ask you a follow-up question, which is, you know, comes pretty often with this is. Let's say that you are brand new, and you do the methods that you talked about, you put your course up on Udemy, and it starts doing very well.

And then you realize that you don't really have an audience outside of Udemy. How do you start building an audience outside of that platform? Because I know from experience, and if anyone's listening who isn't aware.

You know, when you are selling on the Udemy marketplace, they have control of the student information. And it's kind of their business that you're putting your course on. And if you try to, you know, send them to a different paid-off or off of Udemy, they don't really like that because they'd like to keep people on their platform.

So what are some marketing examples or some things that you can do to start also building an audience outside of Udemy?

Tricia Belmonte
Well, I've got a few strategies for you. But I'd first like to address the Udemy thing. Because after being on Udemy for a while, you learn some things you can get away with if I can say that.

So there is actually a way to pull your audience off Udemy. You have to, of course, be very careful. And if you break Udemy rules, they do get really mad at you, and they can remove your course. So you just want to be really careful.

One thing they allow you to do that most people don't know is you absolutely can't send them to like a landing page. No, no, no, do not do that. You can't send them to anything marketing-wise, whatever. But you can send them to helpful content.

So what you would then do is you would take whatever you're trying to sell or whatever product you bought or whatever. You create a really valuable tip-built content blog post on it, put that on your website, then you send your email to Udemy people and say, "Hey, I've got this really helpful blog post," send it there.

And what Udemy actually allows you to do is if you have a blog post, you're actually allowed to put an ad, one ad on your blog posts, and it has to be like, like a pop-up bag, but they only like a very specific tool.

Now that you guys are all excited about it, I'm gonna forget the name of that tool. It's a free pop-up thing that they actually don't mind. So you pop it up, and just you put the link of where you actually want them to go. So it's like, "If this is helpful and you want more, go here," and then you can send them to your landing page.

So it's kind of a little trick to get around that. And maybe in the description notes, I'll find that for you that pop-up thing that they don't mind. So just make sure you create that helpful content, and it does actually have tips for them that they can learn from.

And then I think your second part of the question was about marketing outside Udemy to build your audience, right? Um, yeah, so there are many strategies. I'm a big Facebook ads person. Just because I've done it for so many years, I always get really good results.

But one thing that's super powerful for people, and it's not as hard as you think, is YouTube. And the reason YouTube is really good to market your courses, whether to drive people back to Udemy or whether you put it on your own platform is, with YouTube, you gotta just imagine when people are taking a course, it's usually because they want to learn the material, but also because they like you. And they want to resonate with you, and how you teach, and your teaching style.

When you're on YouTube, and you're doing a little tiny lesson on your specific niche and topic, you know, you're gonna grab people's attention who want more of what you're saying, because they resonate with you so much, especially if you're an expert in your field.

They'll be like, "Whoa, I need more of that. That was so cool. Where can I get more?" And then what you're going to do is you're going to link back to your course. You're going to link back to your course in your description because YouTube is a fabulous place to sell. And they allow it, not like any other social media platform.

So you're going to put a new description, you're going to put it at the end of your video, you're going to put it in your "about us" section on your YouTube page, you're going to put it on your trailer because your trailer can have a call to action.

These are the places people with online courses or Udemy courses are picking up literally hundreds of extra students from YouTube. So I would say just scrap everything else, just go to YouTube.

Jeremy Deighan
Yeah, I love the YouTube method because I feel like YouTube is very similar to online courses. How I've kind of always explained, it is that it's a direct correlation to you're watching videos on YouTube. And now you're gonna buy a video online course. And it just makes sense, you know?

Tricia Belmonte
It just makes sense. Yeah, exactly. It's just like they go hand in hand. And you can do like teasers. You could do a whole lesson just like, "Hey, YouTube audience, here's a free entire lesson for my course," which is worth, whatever it's worth, right? And people are like, "Wow, that's so cool and valuable." Yeah, it's crazy.

And if you guys end up doing YouTube, like absolutely, TubeBuddy is going to be your best friend. Get TubeBuddy, get the free version, because you are going to learn how to get some of that marketing done that's going to tell you what your topic should be, what you should be naming things.

You know, give you an idea of how much of an audience you can get. Like, you learn so many clues that when you actually produce your videos, they have a much higher chance of going viral. So, get on TubeBuddy, guys.

Jeremy Deighan
Nice. Well, we'll link that up in the show notes. I'm gonna ask you the million-dollar question about YouTube. That is a pretty common question, too, that I see is.

Why would someone want to get a course or buy a course from you when all of that information is on YouTube already?

Tricia Belmonte
It's all about your positioning. Because if you put like a teaser lesson, and you break it up, and you can make it simple for them to understand, people are naturally going to want more. They're not going to want to go to a different million YouTube channels.

Like if they like you, they trust you. And you say, "Look, guys, if you're serious about learning this, you need this thing because this is going to cover this in this in this." They're going to be like, "Yeah, you know, I really liked what Tricia said, and I do need those things she just said."

It's just, with an online course, it's just broken down exactly in the order that they need it presented. The most important thing about online courses and marketing funnels, I think if your course is a marketing funnel, you have to know what that end goal is

What's the biggest desire your audience has? And if you become that person that could help them get there, they are going to stick with you. And whatever you recommend, they're going to listen to you, and they're going to do it.

So if you say, "You need this next step, you need this part. In order to get to your end thing, you need to know this, and I could break this up for you the best." They'll be like, "I believe you. Okay, let's do it." Right? So it's just all about being in touch with your audience. And the more you give them, the more they'll believe in you.

Jeremy Deighan
So let's talk about the sales funnels. So say you have your YouTube channel, and you're providing good value on there. And then you have, say, a Udemy course. I know very many successful online instructors who send people from YouTube to Udemy, and that's their business, and it works very well.

I know you mentioned putting the course like in the links in the descriptions and cards and so forth. But what about like a sales funnel, or do you ever offer some kind of freebie or lead magnet? Are you capturing email addresses? What is your take on all that?

Tricia Belmonte
Oh my gosh, my take is yes, you should do it. Absolutely. So remember I said in the description, you want to add a link to your course. You're going to have people who are just like, "Oh my god, oh my god, I need this, I need this like now" Like, they're desperate. Like, they need that solution.

And then you're gonna have two people who are just like, "I get it. I like it. I'll get there. When I get there." You have those types of people. And you're gonna have the people that are just like, "Yeah, that's nice to know." Right? Like, there's always different people you're talking to anytime you talk.

So when on YouTube, you want to you don't want to miss out on the most people who are ready to go. So you're just like, "If you need more, and you need to learn this as quickly as possible. I'll break it down for you. I'll give you what you need. Go take my course. Absolutely, this is a no-brainer. Here's the link." Basically, this is how you're wording it but a little shorter, right?

Then you've got people who are just like, "I knew this information. Not sure what to do, maybe, maybe not. I need a little bit more. Those people, you're gonna give them a lead magnet. So lead magnet, once you have an entire course, it's really easy to build a lead magnet because, in your online course, you're covering like dozens of topics.

So once you do, again, your marketing research, and you're listening to the questions like you can even just listen to some questions. So will Facebook ads, like I've got a course on Facebook ads. And people are always asking about what's the best way to actually sell something on Facebook, right? I get that question all the time.

So my lead magnet could be like, "Discover the best 10 ways to actually sell a product using a Facebook ad." That could be a lead magnet, and you know, because it'll resonate with my audience. And people will be like, "What? That's cool. I need that thing." Then you lead them to your landing page. They enter their name. They enter the email address. You've got that.

Then you just make sure you have that really good follow-up sequence, you keep in touch with them by email, and then you lead them to your course when they're ready, okay? Because remember, these are ones are people that are willing to get the whole thing right away. They just need those bits. And then you keep feeding them the bits until they're ready. And then you present your course again.

So that's what a lead magnet's job is. So when you write your description, you say, "Here's the course for you if you need it right away, and you need the thing. And if you just want to learn the top 10 ways to sell to people on Facebook through Facebook Ad, get this free cheat sheet. And you just go to this link, and you put the link to that." So you're adding both things.

Now a cool thing that people don't know about YouTube, as well as on your actual header, you can actually add a link to your lead magnet. It doesn't have to be to your web page. It doesn't have to be your social media accounts.

Take them to your lead magnet all the time. Because you want to build your email, your email list is always the most powerful marketing you have. So take that on your YouTube, just send them directly there, like right from the start.

Jeremy Deighan
Okay, very good. Why do you believe that email marketing is so powerful?

Tricia Belmonte
Well, with email marketing, first of all, you own your audience. Not like if it's on social media, where people just aren't as focused on your stuff on social media unless they follow you loyally, and they wait for your stuff, or they know what's coming out. But with email, I mean, you can reach them at any time.

Now, email response rates. So everybody, don't be sad if you know you do email marketing, and you only get like a few percentages of people who are actually opening your emails. Industry standard and marketing is 23% is average. So, it's kind of like average to good. So if you're going to 23% of people, that's great. There's not many other places. You get 23% unless you pay for odd.

So, you know, email with you on it, you can send them out anything you want for free. You don't want to promote them all the time. You want to keep them basically interested in you and interested in what you're doing. So keep consistent with it.

Keep in front of them, keep them liking you, keep giving them tips, keeping that helpful person. And keep reminding them that you're the person that's going to help them reach the goals like just keep reminding them that through what you say and what you're offering.

And then, when you have anything to offer, you can say, "Guys, I've got this now. This is really going to help you. You should really have a look at it." They're going to be like, "Yeah, you just gave me like three weeks' worth the tips. Absolutely. I'm going to pick up the thing you're recommending." Right? So yeah, email marketing is very, very powerful.

Jeremy Deighan
Yeah, that's exactly how I feel about it. I mean, I always feel like if you have the email list, no matter what happens to any other platform, whether it be YouTube, or Udemy, or Skillshare, or Facebook, or whatever, at least you always have those emails to fall back on.

If you run into a problem and you need to email your list you have that like you said, you're gonna have probably better open rates. And people will be more in tune to you know, reading your emails and like you said on Facebook where everyone's talking at the same time.

Tricia Belmonte
Exactly, exactly. And any of the big marketers, obviously. Like on average, they say you should always be making $1 per person on your email list that just seems to be like an industry-standard that keeps no matter what.

So you can imagine if you have a list of 1000 people and you email them, like once a month with a promo, you know, you can make $1,000 a month just from your email list.

And it's not. Again, I don't like people focusing on this is how they make the most money. I like people focusing on when they're on your email list. You can help them a lot better. You can lead them to the things they need to know. Make sure they don't miss things and just keep in touch with them better, right?

And then Facebook group, I would say it also works really well for that. But there's just something about email and just keeping in touch and keeping your name in front of them.

Jeremy Deighan
Yeah, definitely. Okay, very cool. Hopping back to Udemy for just a moment because something I was also thinking about asking you.

Say that you've got a course on Udemy. And you've got your YouTube channel. You're sending traffic to it. And it's doing pretty good, but it's really not doing as good as you would like for it to do.

What would you do at that point? Would you try to improve that course and boost the rankings? Would you maybe create another course? What is your strategy for making the most success that you can out of a platform like Udemy?

Tricia Belmonte
I think one of the reasons I really like Udemu is because it's really based heavily on algorithms. And as an SEO expert, I'm like an algorithm geek. So I've learned some of the most important algorithms with Udemy. So there are some basic things you could do to help your course at any time.

So one of them is driving your own traffic to your course. So do that through coupon sites. And there's specific Facebook groups that drive people to Udemy courses as well. So look at those. So you could get quite a few 100 people pretty quickly through just those two methods.

And you drive people to your course, and again, Udemy algorithms pick up, and your course starts ranking higher. Because let's face it, if you're not on the first page of me, you're gonna have a hard time getting students, right? Especially if you're in a competitive industry. So that'll help drive you up closer to the first page.

Keyword research is really, really important. So again, with this free thing I'm giving you guys, it's gonna show you my method to do keyword research. Put your keywords in your title. Ideally, it's nice to have your keyword in your title twice and two different ways. So it's a little bit of a trick I've learned. Put it in your description. Obviously, that's going to help drive it up as well.

Other things that drive it up is when people ask you questions, answer those questions because that drives the algorithms up. When people give you reviews, respond and thank them for the review or respond to their comments.

That all drives it up. Sending out your emails to people email, open rates. Like all of these little tiny things are things that count. What I always like to tell people is marketing.

One of the tricks to marketing algorithms is anytime any platform gives you something to fill out, go fill it out. So even on Facebook, like how many of you on your Facebook pages have actually taken time to fill out your about sections or on your YouTube channel.

Like fill out those about sections, they make a difference. Put in your mad. It makes a difference. Anytime it asks you a question or asks you to put a field in where you can put information, put information in those fields.

But same with Udemy. Fill out your descriptions, fill out your bio, put your keywords in your bio, you put your links into everything. Those all count and legitimize you. And those are all going to help the algorithms trigger to show your course first, which will drive up your sales.

Jeremy Deighan
Awesome. Cool. I like that. Yeah, I think everything that you hit on is probably what I would tell someone too. That, you know, working on the keywords a q&a, the reviews, putting all those descriptions in.

The platform also gives you a chance to put your external links inside of your profile. So that's another way to kind of get people off the platform is that they can let you put in your website, your YouTube channel, Facebook channel, so I always recommend filling those out too.

So that's some really great information. Just thinking about the person who is at the beginning of their journey, you know, maybe they don't have a course.

Maybe they have a little bit of a following, but they haven't created their course yet, and thinking about the past, you know, seven years of online course creation, helping others create courses, and you know, your 20 plus years of SEO and marketing expertise.

What is some advice that you could distill down to the beginner out there that you could help them with in their journey?

Tricia Belmonte
I've talked to many people and done many presentations on online courses and what I find which is really sad is like people are really scared. Because sometimes, when you haven't done something before, it seems like this big, scary monster. You've just got to get rid of that.

So it's just like anything else in the world. In order to like beat that scary monster, you just have to get started, right? Like just do that first step. So what I've got actually for your audience, I know I'm presenting it early.

But the free course I'm going to give them. It's less than an hour. And it gives them just three things that they can do. Because what I do through that is I teach them the most important things they could do to start their online course.

And when they do it, I promise every single person who finishes it will come out, feeling more confident that they can actually do this, of feeling more confident in their ability to do marketing, feeling a lot more confident on what they should be teaching about, how they should be teaching it, even what their lesson should be, what their title should be.

Because the three strategies I give them like there's exercises involved. But once they do, people come out, and they're just like, "I'm so much clearer, I feel so much better. And I'm not scared anymore." Because that's my goal.

Because once you defeat that fear, and you actually have the goal and the vision of what you can do, everything else just falls in place. Yeah, so I think this thing I'll send people to is really, really going to be helpful.

Jeremy Deighan
Yeah, that sounds great. I would love to supply that for you to send out to the audience. For anyone who wants to sign up.

Do you have a link that you can tell on the podcast? Or do you want me to just put it in the show notes for people?

Tricia Belmonte
Yeah, let's do both if that's okay. But the link I created is a bit.ly link, just a nice short link. So as you guys probably know, bit.ly is a link shortener. So it's just bit.ly/buildmycourse.

That's it. Just nice and simple. Build my course. And you don't have to use capitals, or whatever. Just put in bit.ly/buildmycourse. And that'll take you exactly to my landing page.

So you enter your name, your email address, hit the big red button. And that'll take you to free training. You pay nothing on Thinkific. And also, when you're taking it, you can kind of get an idea of what a Thinkific course looks like and whether that's something you might want to use in the future, too. So, yeah.

Jeremy Deighan
Okay, perfect. Yeah, we'll make sure that we link that up in the show notes. And if anyone wants to go check that out and head on over there.

Is there anywhere else that you would like to send people to find out more about you online?

Tricia Belmonte
I have a YouTube channel. So my YouTube channel, if you just look up Tricia Belmonte, when you get to YouTube, you'll come up to my channel.

There's two things I would love people to look at that will really help your audience when we talked about YouTube and the power of YouTube a lot. Many people don't have a really good-looking YouTube channel.

So one of the videos I did is how to actually layout your YouTube channel by category. So it looks really good, and how to add in, remember, I said you could put a trailer video in so it shows you how to do that. So definitely look up that YouTube video.

The other one I'd love people to check out for those of you who don't have any equipment to get started with your online courses and whenever a really good tool to use is Canva.

So I actually have a video on how to use Canva recordings and how to properly do it, whether you want to be on video or whether some people don't want to be on video. So I show you how to remove yourself from Canva videos.

And Canva has a whole recording feature right in it. So have a look at that video as well. If you're in a situation where you don't have equipment yet, and you don't want to spend the money on it.

Jeremy Deighan
Okay, awesome. We will definitely link up your YouTube channel, your free offer that you have, and any other links you send me we'll have on the show notes of this podcast episode. So make sure you go check those out.

Tricia, thank you so much for coming on the show today. It's been absolutely amazing. I think you've given some really great advice for people and I think they'll look forward to going and finding out more about you.

Tricia Belmonte
Wonderful. Thank you so much, Jeremy, and thank you so much, everybody, for listening. I commend you for listening because it shows you guys are committed to doing this.

And like I said, don't get scared if I could get started on this. You guys can get started in this, and you all are experts in some level people are waiting to hear what you've got to say.

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