Certified Nutrition and Life Coach Carrie Lupoli Explains the Different Aspects of Business

Jeremy Deighan
What's up everyone, thanks for coming on the show today. We have a very great guest with us, Carrie Lupoli, who is a certified nutrition coach and life coach and has a business called Disruptive Nutrition.

I was checking her stuff out earlier today. And she has just done an amazing job in the health and wellness industries in the nutrition industry. And I think this is going to be a really cool podcast and hear some different aspects of creating an online business and online courses.

And I'm just very happy to have you on the show today. How are you doing, Carrie?

Carrie Lupoli
I am great. I am so excited to be here. Thank you.

Jeremy Deighan
Yeah, definitely. It's super exciting to have you. And as we were talking a little bit earlier, I always enjoy having podcast episodes where we get to hear people in different industries in different niches because I just feel like it gives people a chance to hear how different course creators and an entrepreneurs have gone about their business.

And we can always take some really golden nuggets away. And so I'm excited to dive into your story and into some of the content that we have planned out here.

So why don't you just take a moment and just give us a little bit of a background about who you are, where you came from? And then how did you get into this role of nutrition and online business?

Carrie Lupoli
Awesome. Yeah, so I am actually I am a wife and a mom of two teenage girls. And one crazy puppy. But what really is kind of my story is that I was a teacher. I was an educator for more than 20 years.

I ended up towards the end of my career, traveling all over the country doing consulting in schools all around America, and traveled a ton. Struggled a lot just before I turned 40 with my health as well, as you know, my mindset, I dieted a ton after I had my daughter, and one is adopted, and one is biological.

So when I had my biological daughter, I really struggled. I had an eating disorder when I was in college, and I just was a real hot mess when it came to my nutrition and traveling all over the place. I just felt like the less I ate, the better it would be. And I just felt worse and worse.

And I remember one day I was looking in the kitchen, you know, the cabinets and the glass in your cabinet, and just looked at myself and just saw a defeated woman, somebody who was really successful in their career, loved what I was doing, but looked at myself and just felt awful.

And at that same time, my two girls who were like six and seven at the time, started talking about the number of calories that they were eating. And I was like, "Oh my gosh, I think I'm doing to my kids, what was done to me" around my body image and around food and the relationship that I had with myself.

And at the same time, I'm an educator, I'm traveling around the country, actually doing mindset work with educators, and realize that my own mindset was in a really bad place. So I needed to figure it out. And it was my girls that really prompted me.

So I joined a gym, which is what I felt like I needed to do, ate less, joined a gym and just kept putting my body at a deficit. And things got worse and worse. I felt awful. I was gaining weight and couldn't figure it out.

I'm the kind of personality that digs in and doesn't give up until you can find the answers. I knew there had to be a better way. Actually putting ourselves at a deficit is I would say since when does anything flourish at a deficit?

And when I started realizing that and seeing what I was doing to my body and my mind and to my kids, I realized I needed to figure it out and did and when I did and started teaching my friends and family about the fact is that we need food and we need to fuel ourselves and we need to eat correctly and do all of it. I was like "I have to teach this."

I'm an educator and I knew I had to teach this to people. And so I really started doing that kind of organically with people that I came across and had this side gig. I became a certified health, coach nutrition coach and was helping people all over and as it got more and more successful.

I mean literally every was seeing so much more success in not just in their bodies, but in their mindsets. I'm a certified mindset coach. On top of it all, I was like, "I got to do something about this."

So I knew I needed to put it all together into a place where I wouldn't have to literally just teach it myself all the time, as an educator, I was actually writing online courses for the consulting firm that I was working in. So it was like just things started coming together.

And I realized I could do this, and I could teach this. So I kind of put together my knowledge of being an educator and an online course and put what I knew into a program that has been changing lives now for years and left my full time job and do this and really see the transformation that we have.

Not just for women, but I keep talking about the generations now of people that we are raising, you know, as parents, we want to make a better life for our kids. And what I realized is, so many of us think about it in money.

And what I have realized is I want to make a better generation of in terms of their health and wellness, their bodies and their mindsets. So that's really kind of how I came about doing all of this, it was my own failure and struggles with my own health and wellness, but really seeing how it is impacting my kids.

Jeremy Deighan
Nice. That's amazing. I can totally relate, as you know, you know, I have two children of my own. You know, we've struggled the same thing, you know, trying to go to the gym, trying to do this diet and that diet.

And this previous year, my wife started trying to do different diets, because my cholesterol, you know, for me was starting to get really high. And she was trying to find ways to reduce that, you know, because we have heart disease problems in our family and different things

And so she was looking at the Mediterranean diet and this diet, and she came across the idea of just eating more vegetables than your carbs and stuff. And so she had us eating all these vegetables. I said, I was like, "You're trying to kill me with vegetables!"

Because I I grew up like the children that you're talking about. You know, I grew up on the sodas, and I grew up on the cereal and the fast food. And I remember in middle school in high school, going to lunch and having the processed meats and the chips and the Coca Colas and stuff.

And so it was a radical change first, but the difference was just outstanding. The energy levels increase the the moods of everyone in the house started, you know, looking better, we were happy that our kids were eating healthier.

So I feel like what you're teaching is very important. And I know that we're going to talk a lot about some of the online course aspects in this episode. But more importantly, I think is talking about some of this nutritional ideas because I feel like not enough people know about or talk about it or trying to change their habits.

So let's just take a moment and just talk about that. So what are some of the things that you teach regarding nutrition? What are some of your ideas and philosophies when it comes to that?

Carrie Lupoli
I love this. This is what I love talking about. Ws well as education and online courses. So both of this is right up my alley. So the first thing we do is we don't use the diet word in our home, the D word is what we call it.

I even I don't even care if they curse, they just can't use that word. Because it insinuates a deficit, it insinuates so many different things around our mindsets and that we have to deprive ourselves in order to be healthy.

But also, here's the big thing. We can't feel deprived at the same time, not just in food, I always say so many of us put foods in categories, I know I did good or bad. And what happens when you eat something, "bad." We feel guilty, we feel like we have to work it off. All of these things.

And what I really teach is that food is not good or bad. Food just is. Food is literally proteins, fats, and carbs, vegetables, or carbs, all of it, that's and we need it all. And there's food that serves our body, and there's food that serves our soul.

And once we understand more about food and how it works together, then food doesn't have to make us feel guilty. We can use food to serve us, in both our mind and our body.

And so what we teach women is that your body is actually been trying to be your best friend for years. So many of us think our bodies are just our enemy, and it's working against us.

But what women especially don't realize is that the more and more we put our body at a deficit, the more we are counting calories, or avoiding carbs or fasting or doing any of these, any of these things that actually deprive us, our body is trying to adjust and trying to be our best friend. And it does that by slowing down on metabolism.

Our body's whole entire goal is to balance blood sugar, and that's what we focus on. And it will do it in one of two ways either through food or on its own and when it tries to balance blood sugar, through food, it flourishes.

Think about a time you've been really really hungry, like hangry. I always joke I'm like What do you run for? So Jeremy, like if you're really hungry, what do you run for in the pantry?

Jeremy Deighan
The first thing that I see!

Carrie Lupoli
Yeah, but if it's like lean chicken or chips. Which one are you going for?

Jeremy Deighan
Yeah, no, I mean, it's gonna be the quick and easy, you know, the chips, like, I'm gonna go for the bag of chips, bust them open, start eating, you know?

Carrie Lupoli
Yes. And and the reason why though is we all think it's our willpower, but it's our blood sugar being really low, and our body needs these sugars, right? And so it's not so much our willpower or lack of lack of control, it's our body talking to us, but we just don't know how to listen to it.

And so our body can either bounces blood sugar on its own, or through food, and when it has to do and so on, because we're really hungry, we put it at a deficit, it will start to pull nourishment from our muscles.

And that is where we need it, we need those those fat cells, we need those, all those nutrients in our muscles, and we don't want to be pulling from that way. And that's how it tries to balance blood sugar.

Eventually, women will tell me, "I can go all day without eating" And I'm like, "That's not a good thing." That's like when I, like I'll say to my two teenage girls, "Go clean your room" and like yell at them for days to clean their room. And then they finally and they don't, and I finally just go do it myself.

It doesn't mean I'm okay with it. It just means I'm doing it myself. And it's not cool. That's what your body does, when you don't feed it correctly, it stops talking to you in the way that it is because it doesn't think it's going to get from you what it needs. So it goes and does it by itself.

And as a result, our hormones get out of whack, our metabolism slows down. And eventually we can be eaten the same things that we were eating before that we were losing weight on.

And we will start gaining weight because our body's like, "I don't know when this chicks gonna feed me again. So I'm just going to take what I need, and hold on to it. And I'm going to hold on to it" like a squirrel kind of holding that for the winter.

And so instead, if we're fueling our body correctly, by eating the right nutrients in the right portions all day long, we don't track calories, we don't have to track our food, we don't count our food for the day. None of that when we know what we're eating, we know we need to eat a protein, fat and carb at the same time every three to four hours.

It's amazing how our body's like, "Hey, I know this chick is gonna feed me what I need when I need it. So I'm going to take what I need and burn what I don't" and we turn into honestly a fat burning machine. But at the same time our blood sugar is stabilized, which means our hormones are balanced, we have more energy, we sleep better. And of course we can eat as healthy as possible for that, that's key.

But the thing is that food that serves our soul, and we can't always eat healthy, and we can't feel guilty about that. So I often will say to women, "What do you think is more correct eating just an apple or eating like pizza with chicken?"

And in all reality, an apple is just going to spike our blood sugar, which causes us to store fat and will be hungry very quickly, and it might be healthier. But a pizza chicken has protein, fat and carbs. And we need all three of those. And so while that's not healthier, it is correct.

And so I can eat, when I don't want to be healthy. When I want to have a soul filling meal, I can still be on point and keep my blood sugar balanced and crush my goals. And so when women realize we don't need food to make us feel guilty, I can eat all day long. I don't have to deprive myself.

And this is how our babies eat when we have them. Right? So whether you're like a baby, an infant, whether you're 2 or 92, this is how we should be eating. And it's amazing how much progress you make.

Literally 100% of my clients see incredible results. Because this is what what I say every-body needs. This is like our bodies love language. So when I learned this, Jeremy, I was like, "I have to teach this to everyone."

Because every woman I know, thinks we have to count calories deprive ourselves and that beauty hurts. And it doesn't have to be like that.

Jeremy Deighan
Yeah, that's absolutely amazing. You know, we've just become so accustomed to, you know, the the junk food or, like you said, just going for the first thing that we see, because we're hungry or whatever, are eating nothing.

Carrie Lupoli
Thinking it's like a badge of honor, because we went all day without eating.

Jeremy Deighan
It's wild because your body, like you said, is reacting to that. And you might not pick up on it, you might not you realize that you're sluggish and you're slow. And you're not thinking clearly and you're making mistakes, because of the way that you're eating throughout the day.

And people don't sit and think about this. And I feel like that's why it's an important topic. And I would say even especially the people who are listening to this podcast, people who are working from home, and they are, you know, have quick access to the fridge, but they're super busy because they're working on their business, and they're recording courses and making podcasts.

And it's even me today, you know, I have a whole slew of podcast interviews that I have to do. And I'm already you know, it's getting around lunchtime, and I'm starting to think to myself, "What can I make real quick? What can I go in and grab and eat?"

You know, and it could affect the rest of my day. And so I feel like this is a super important topic to talk about.

Carrie Lupoli
Yeah, I mean, I think for everybody, especially as entrepreneurs who I can work, you know, 29 hours a day. And we are a refuel as you go machine. And to think that we should go all day long without eating. It just doesn't make sense. We wouldn't do that to our cars. But we do that to ourselves.

So we eat one of three ways, we have amazing recipes. And for years and years, now, we've been compiling these incredibly become PFC balanced recipes that our kids love, and that are super, super easy.

But I also hate meal prep. I don't spend hours on a Sunday, that's the day I don't work. And that's the last thing I want to be doing. So we have grab and go. So I can, as long as I have the right protein, fats and carbs in my fridge, I can piece a very quick meal together and eat it in 30 seconds.

And so my husband is now working from home and I work from home. And we literally are just putting together our quick meals, my kids can do that they're in school, and they'll do their grabbing go PFC meals in eating really quickly.

And then I also really believe in having a high quality meal replacement, like a protein shake or protein bar, if I eat five to six meals a day, if I can make one of them a protein shake or protein bar, then I can do that in the car, while I'm driving, I can do that. I just had a protein shake before you and I met, knowing that I can feel my body quickly without having to spend more time trying to figure it out.

And your body reacts, your body will start to feel hungry in three to four hours. That's how you know your metabolism is boosting. And I work with women and men from 35 to 55. I mean, all ages need this, right?

But we're the ones that are raising kids. We're super busy. We're working full time. And we think we don't have time to focus on ourselves. But yeah, I'm like, You guys, this is simple, it's sustainable, it is so satisfying. And it couldn't be more important.

We have to raise our kids so that they understand that we don't need to put ourselves at a deficit, that our value is not in the scale, but it is getting to our optimal health, when we get to our optimal health, we will get to our optimal weight.

And getting to our optimal health means fueling our body correctly. And if you can do it in some really simple ways, then there are no excuses at all, especially if you can eat pizza with chicken sometimes.

Jeremy Deighan
Yeah, who doesn't like that?

Carrie Lupoli
I mean, Ice cream is just a fat and a carb, we have to stop looking at it like it's got so much power. So sometimes we'll be like, you know, I'll be like, "Alright, we're going out for ice cream," if it's summertime, or whatever. And we'll all have some like turkey or something first, and then we'll go have some ice cream.

Jeremy Deighan
Let's transition into the online course stuff now. So we were talking a little bit beforehand. And I have a couple notes here.

And I wanted to hear from you. What has been some of the major things that have really shown you success in the online course world when you started creating online courses and started producing what were some of the major key factors for your success?

Carrie Lupoli
Well, one of the things is that it as an educator myself, and as somebody that wrote online courses for education, I knew I had this philosophy, I keep saying it over and over again, I have to record it.

I have to record it so that I don't have to keep teaching it over and over and that's when I realized okay, I have a course in a program here. And so when I put together my course I will say like to me it's like you have to fall down and fail in order to figure out what doesn't work.

I feel like you can't be happy until you know what sadness is. And and that has been my journey for sure. I've tried different platforms. I've tried different marketing techniques, but what I will say my number one thing that I have absolutely seen is so important is that 1% progress.

I say that to my nutrition clients, I don't want anybody losing 50 pounds in a month that's not healthy. We do talk a lot about Done is better than perfect. And I agree with that. But I will also say that it is not about perfection, it is about consistency. And so when you show up consistently, you build trust, we do that with our bodies. And we do that with our clients.

So I always talk about like a relationship has to be built on trust, whether it's with your body or with a client or a person that you know. And so, trust is built with positive interactions consistently over time. That's it.

And so when we do that, for our bodies, our bodies will end up doing the things that we always wanted those diets to do, but they didn't. And we will build a business as well. But it has to be positive interactions consistently over time. So I have just consistently showed up.

And it would be day after day where I just kept doing the things I said I would do, it was around that integrity, and people start listening and people start being able to tune in. And so that was the first thing, right, and it was the same thing that I teach my clients around that.

But then it was also knowing my value, I say this to to women constantly, who don't want to necessarily or don't think that they're worth the investment in their health, they think they can figure it out on their own, they don't think hiring a coach is something that they need to be doing or should be doing.

And I say know your value. And so I have that sign behind my desk in my office that says Know your value, we have t shirts made like that, because I need women to understand their value. But I also need to remember my value. And what I teach and how I do it is valuable.

And so when I was charging a very little amount for my courses, I devalued myself. And I think spending a couple $100 on my program, women struggle to do but what was incredible as I was mentored and coached into a high ticket program, a high ticket course, we started selling a lot more of those because women had to put skin in the game and had to know their value.

But also, I was seen as so much more of a credible source, I just thought charging a lower amount would allow more people to join my program. But what it actually did was, in some ways, cheapen it. But also if you spend a few $100, on something like this, we can go spend a couple $100 on a weekend out with our girlfriends or a night out with our girlfriends, and then forget about it.

And if we do that in a nutrition course, or any sort of a program, we won't stick with it. And so knowing our value, I think was really important. So once I transitioned into a high ticket, course and program that was a huge game changer. Now I do have some lower priced options.

I always say wherever you are in your journey, there's a place for you at disruptive nutrition. But I know that what I can offer is incredible and life changing. And these women need to know that they're worth it. So that was a huge piece for me as well.

Jeremy Deighan
Yeah, that's that's really awesome. Firstly, consistency, because it is really difficult, especially when you're starting out to keep that consistency going through the tough times.

When you first start out, you're excited about something like you when you first started learning about nutrition, and you're really excited about this, "Oh, this is cool, I'm seeing a change, I'm feeling better. I want to teach people and I want to go help out."

And you start down that road, you know, you have that honeymoon phase where it's really exciting in the beginning. But then you know, life kicks in and things start getting in the way and you start having these roadblocks.

And the consistency kind of drifts off a little bit because it becomes a little more difficult, and you have to really stick with it. So those those instances can be tough. I mean, for me, for others, you know, personally, I know that you know, there are times where I don't have that consistency.

And I know I should be constantly out there. But how do you personally get through those tough times? How do you stay consistent when life is hammering you down?

Carrie Lupoli
So this is exactly what I teach my clients to nutrition because it's the same exact story right doing something the rest of our lives in nutrition, people think they want it but then life kicks in. And it's hard. So two things.

One is I always have a really strong morning time. And nighttime routine, I have a morning time routine, a nighttime routine, I look at my list that is forever long, I realize I'm not going to get it all done. I can't go to the gym and do all my workouts for the year in one day. Right?

So I am not going to go and try to do my entire to do list in a day either. And so I look at my week I look at my to do list with my week, plan it out kind of a general idea of what I'm going to do each day and then each morning and each night. I like literally just time block stuff into my calendar.

And I do that every day. That showing up for myself, even if it's five minutes holds me accountable. But then the other thing that I do is I had so much to teach so much I'm going to share this concept that I teach requires an education.

I can get myself into like, "I have to teach this and this and this." So I show up consistently content was a big thing for me right always coming up with new content and putting it out there.

So I have one piece of content, I plan it out well in advance, I have my show on my free Facebook group that we transition and repurpose into my podcast, which then we repurpose into a blog, and we repurpose into our posts and allow that one piece of content, which is planned, you know, for a couple months in advance to repurpose itself over and over again.

So that has been a really big part of me not getting overwhelmed, and then wanting to just not do it, because I can teach one concept a week, and then re teach it over and over again. And what I found was that my followers were less overwhelmed, they couldn't keep up with my content that I felt like I had to keep up with.

But when I can do one thing and show it in a bunch of different ways throughout the week, that changes everything and people start to actually learn.

Jeremy Deighan
Yeah, I like that. That's really cool. I'm a big fan of repurposing content. And this is a really great strategy, like you said. Because instead of having to focus on, you know, 10 or 20, different, you know, pieces of content or ideas, you have one strong concept that you're teaching for that week, and you're showing it in different ways.

And, you know, sometimes it takes us multiple times to understand something, you know, you might have to see from different angles, or someone says it and it doesn't make sense, but then you see it on a graphic or you see it in a video. And then you say, "Oh, yeah, okay, this is what they're talking about." So I think that's really cool.

Carrie Lupoli
And every time I talk about it, you know, I evolve as well. And so six months down the road, if I'm talking about it, again, it doesn't mean I'm saying the same thing the same way.

But the other thing that I do is I have 12 months in a year, so I just pick a theme for each month. And now it's only 12 topics. And then I break those down into four, right and one a week.

And so then that has just freed up that feeling of overwhelm when it comes to content creation. And that's how I can show up consistently, because it's not such a big deal anymore.

Jeremy Deighan
Awesome, very cool. And then the second point that you made here was about knowing your value. And the idea of having high ticket you know, higher price tier for people who want to take that step.

I learned this myself, you know, through my own coach, which is very high ticket, and was able to learn a lot more for a couple different reasons. One for the mere fact that just when you invest more in yourself, you are much more willing to put in the hard work.

So when when I you know, I've taken many courses that are low ticket that I never finished or didn't even open just because I bought them because they were a deal. But when I invested that money, it really tugged on me emotionally.

And in doing so I was a much better student, I made sure that I finished the material, I was going through everything and I wanted to see it to completion. I feel like from a student standpoint, you are going to have a much better student and much better client, because they are more invested into that program, when to that course that you're teaching.

And then from your standpoint of knowing your value, knowing your worth, it takes time to put this information together. You know, you're dedicating a big portion of your life, I'm sure just by talking to you, you're the type of person that works on this all day and all night and is thinking about this and, and putting that material together.

And you have to know your worth, you can't be selling yourself short. And then the other part of that too is having that high ticket system gives you more money to reinvest into the company.

You know, it gives you the ability to help people at a much larger scale because now you can invest in, in more education or more aspects of the business. Do you agree with that?

Carrie Lupoli
Oh my gosh, you know, when you actually do the numbers and realize how many people you need to bring in at a couple $100, you know, it's just it's not even a valuable investment because you can't go then and reinvest.

There's a lot of people you had to bring in to make any sort of amount of money. I'm a teacher, I'm an educator at heart, I never did anything I did for the money. But I know that I need that influx of cash to be able to continue to make the experience for my clients better and better and better.

And now because of that we have reinvested in our technology, we have reinvested in the way that we show up for our clients so that their experience gets better and better. And they have lifetime access to our program and to our membership group.

And that is something that they really appreciate because they grow with us, but they have a partner for life. And I couldn't have been able to do those types of things. If I didn't have the investment in there to be able to put that in without getting investors so I could bring in less people, serve them more, bring in more money and then be able to then serve more and more people as I'm able to reinvest.

And that was really my whole goal. So me trying to charge less and devaluing myself devaluing them, because they weren't gonna commit, having less success meant I was going to work harder and harder for less money.

Now, because everybody sees such success, because we're able to reinvest more and more people, even though we're charging more are seeing success. And that's what's really, it's all about.

Jeremy Deighan
That's amazing. I love that. That's really cool. And I couldn't have said it any better. So let's talk about the different aspects of your business.

So you mentioned that you have, you know, the higher ticket stuff. And then you mentioned that there are different price points at different pieces of your business that people can come in at.

So what are the different types of revenue streams that your business is using? And you have multiple revenue streams? And how does that look for your particular business?

Carrie Lupoli
Yeah, and I will say that I think that this has been the biggest game changer for me to be able to stay in this. Because, you know, my high ticket program, once I started doing that, yes, that brought in cash and things like that.

But it also is reliant on getting new clients all the time. And the act of or the stress, right as being a business owner of knowing, "Okay, we did okay, this month, next month, a whole new month, and we got to bring in more clients, we got to bring in more clients," there's a lot there.

So yes, I'm always wanting to bring in new clients, I want to be able to help more and more people and continue to grow my company. And that is part of what we do. So we have online courses that are coaching programs for women and for men at a variety of price points, depending on how much support they need, and what their goals are and what they feel like they can do.

So and they're all you know, embedded into online courses. And that's one aspect of it, but it requires me to get new clients all the time. So I also have other revenue streams that doesn't rely on new clients.

We have our membership group, it's a back end membership, you can't join our membership unless you have joined our program. And that brings in revenue every single month. Even if I don't have new clients.

I will say we also have a front end membership, which is just a recipe subscription, it's a lower price, there's no support in there, but they do get our recipes. So having both of those a back end membership, and a front end subscription has given us a chance to say okay, like we had one month where our ads broke, like things just didn't work.

And if you've ever been doing, you know, your Facebook ads and Instagram ads and all that, you know, it's it can be fickle. And so we had one month things did not go well and getting new clients, but we have a membership group that allows us to feel like okay, even if that doesn't happen, we can still pay the bills. And so it alleviates a huge stress factor. And then we have product lines that we endorse, and that we promote. And I take that very, very seriously.

But when my clients love the products that I endorse, and as a nutrition coach, people rely on me to tell them the types of supplements and products to get because if I don't, they're going to go out and buy whatever garbage is on the shelves, and that's going to derail their progress.

And so by having a product line that I endorse, and then I believe wholeheartedly and as a partnership, I am again getting residual sales. And that month for my ads broke, we brought in more on product sales than we had even in our goal for new client acquisition.

And so by having multiple streams of incomes where you have a product or that you affiliate with as well as a membership, and then an online course that has new clients coming in, it's like this trifecta that I feel like is hard to fail, then, I mean, I had to show up consistently to get there.

But now that that's happening, it's like it's almost like you're picking up breadcrumbs as you go, I get a new client, and then they're going to purchase the products that I suggest, and they're gonna stay in the membership group because I offer value in there.

And they know that their value is, you know, important that they can continue to invest in themselves because they're going to buy this stuff anyway. And our membership group is a pretty low price considering what they get. But it's keeping them in the game.

And as we bring in new clients, we know we're going to continue to have this residual income come in for each new client. So our client value is pretty high, because we keep them for a long time and they continue to purchase, let's say even if they don't stay in the membership.

So that's been just a really big game changer. I think having an online course is super important. But I feel like it's only part of the puzzle that's made us successful.

Jeremy Deighan
Yeah, that's awesome. I like that a lot. Having those multiple revenue streams is something that even today that I'm working on myself, building out my own products, but then also being an affiliate for other companies and promoting their products too.

Because like you said, any piece of that can can falter or fail. Let's say you know, you're on YouTube and you're relying on YouTube ad revenue. Well, if YouTube banned you or kicked you are shut, you know shuts down your channel, you're left with nothing.

But if you have multiple revenue streams as you're talking about, you have a chance to if one thing goes down you still have these other revenue streams coming in that is gonna completely derail your business.

I wanted to ask you about that membership. So if you have your your main product, and then you have your membership, what's the differentiation between the two? What do people get from the membership extra, or in tandem with the other products?

Carrie Lupoli
Depending on which kind of level they enter out, they can get lifetime membership, or they can have three month membership six months or six weeks. And that's included in the price of the course.

And then after that, they're automatically enrolled in the monthly membership fee. And they get a discounted rate of our membership group, if they stay in, if they leave and then want to come back, they can, but then they have to pay a higher price.

So we automatically enroll them after their period ends, that's included in the course.

Jeremy Deighan
Okay, gotcha. Very cool. That makes sense. And then on the product side, the things that you're endorsing. So these are third party products, not your own products that you are recommending.

Is this through an affiliate system, or is it like a sponsorship? Or how does that look?

Carrie Lupoli
Yep. And this is what I work with health pros on all the time, I'm like, "If you are not associated with a product line, you're crazy!" Because people are gonna, whether you're a gym owner, or a physical therapist, a chiropractor, whatever it is, people trust you, you know, and I want to know what you endorse.

And I very much believe a no program should be based on products, but products can enhance the program. And I work with a product line that supplements and they care very much about working with health pros, and it's a professional line.

That is also one where I have a seat at the table that I can talk through and share and give my opinions on. And so it's actually a direct sales company formatted for me and health pros in a way where I can easily I have I have a voice at the table.

But also I can be supporting other health pros who are interested in doing something like this or being a part of a product line where I can support them. And then I can bring in additional income for myself as well, based on their success.

And I think for health pros, we're a tight knit community of people. If there's a product line that you love, and that you feel very strongly about, I have a very high standard for anything that I promote.

But by being in a direct sales kind of a model, I then can support other health pros to be able to affiliate themselves with a product line. And I can benefit from that as well. So it's not just about product sales, but I have a whole team of health pros around the world that are endorsing this product line as well. And I am earning a really amazing income from that.

So for me, that has been just such a blessing and an important aspect. Because now we get to be on the same team. Now we get to work together benefit each other. And each one of us gets to grow in our own businesses as well.

Jeremy Deighan
I love it. You know, this is really cool, because these companies who have these products want to get the word out to more people.

And so they will be willing to work with you, if you just take the time to reach out to them and grow these partnerships with them.

Carrie Lupoli
If you're a professional, they want to work with you, you know. And if you have a brand and of course in a program and a following, they're like, "Yes, we want to do this with you."

And then other people that are coming up the ranks that want to do what you're doing, want to be mentored by you. So I'm able to mentor these other health pros to do what I've done.

And they don't have to pay me because they're making an income through their product line, I can benefit from some of that as well. And so it's just an amazing relationship that allows us to continue to prosper without me having to like charge people to coach them in their own businesses.

Jeremy Deighan
Right, very good. So if you're listening to this podcast, you know, think about some products that you use. So if you're, you know, teaching guitar or something like that, what are some things guitars need?

You know, strings or pics or, you know, tuners or if you're teaching graphic design, you know, maybe you can promote tablets or you know, drawing material or anything like that.

So this is this is really cool. It's been a pleasure having you on the show today. I think we got to talk about a lot of really great things, including your your health, and the business side and entrepreneur side of how your business has grown so well.

Carrie, I really appreciate your time today. And if people want to find out more about your company and the things that you offer where can they go online to do that.

Carrie Lupoli
Yeah, so we're Disruptive Nutrition. So you could find disruptive nutrition on Instagram @disruptednutrition. My Facebook is Disruptive Nutrition, and our website is disruptivenutrition.com

You can get in touch with me right there and my team under Contact Us we'd love to be able to connect either through your health or, you know, as an entrepreneur. Especially health pros on how we're doing this and how we can work together. It's a real huge passion of mine.

Jeremy Deighan
Perfect, very cool. Well, I'll make show that I link all that up in the show notes. And thank you for the time today, your advice, your wisdom.

I think you're doing some really great things. You've created a great overall arching business. And I just hope you continue to see massive success in the future.

Carrie Lupoli
I've just got to show up consistently. Right, Jeremy?

Jeremy Deighan
Right. Thank you, have a good day.

Carrie Lupoli
Thank you. Bye bye.