Business and Balance Coach Sarah Nadler Teaches Building a Professional Dream Team

Jeremy Deighan
What's up everyone, thanks for checking out the podcast today. We have Sarah Nadler with us who is a business and balance coach.

And I've been speaking with her on her business where she really helps women of wellness and different types of industries regarding health and chiropractors and different people like this, build their dream teams.

And I'm really excited to have her on the show today. Because in this episode, we're going to hear about her business and the courses that she's created. And then also how you can build a team for your business. It might help you out as you begin to grow and scale.

So, how are you doing today, Sarah?

Sarah Nadler
Doing great. Thank you so much, Jeremy, I really appreciate being on the show today.

Jeremy Deighan
Yeah, definitely. It's great to talk to you. I'm glad we got to conversate a little bit the past couple of weeks. And you got to send me some messages that I've listened to on how you are helping people out there in the business world.

And I think this is going to be a really cool episode, something that we haven't got to speak directly on before for this podcast, which is you know, the importance of team building and having those people around you that can help elevate your business. And so I'm excited to dive into that topic.

But before we get into that, why don't you just take a couple minutes and just let me know, and let the listeners out there know what you were doing before you got into your business? And how did you transition into this world?

Sarah Nadler
Yeah, sure. So my background is a little interesting. We have to go way back, but I'll keep it really brief.

When I was 14 years old, I decided I wanted to, you know actually be able to afford a car by the time I turned 16. And I was not born in a rich kid family. I wasn't gonna be able to just ask someone for a car.

So I started making money and saving money through babysitting. And then I turned to my mom and I said, "How can I make more money?" She said, "Well, you can clean our house."

So I started house cleaning. And then eventually that grew into this side hustle I had all through high school, where I clean people's homes on the weekends. And once I got that car, I drove that car to and from work every weekend.

And all of that was fine. It was just a side hustle until a little after my 18th birthday, my sister, my younger sister was diagnosed with cancer. And over the next six months, I lost my sister, my parents divorced, my boyfriend cheated on me and left, and then my dog died.

So you can imagine that was about the most horrific time of my life. And all this was happening. I knew the first thing I needed to not be a burden on my parents right now.

They were going through what they were going through. They didn't need me being a problem. I was 18. And I should act like an adult. And so I wanted to get a job that would help support my family through this time.

But of course, I had nothing but high school education, right? So what I did was I took that side hustle. And over those six months, despite all the people around me, I turned it into a five figure business.

And so by the time I was 19 years old, I had a team of house cleaners and myself and we were running this business, and I supported my family. And actually at one point, my mom showed up on my doorstep and handed me my baby sister.

Not the one with cancer. But though the youngest one who's under 18 and said, "I can't take care of her right now." So I was a single mom with a baby and a five figure business at the age of 19.

So you can imagine I made pretty much every mistake in the books when it came to how to grow and build a business. But I did it. I pulled up, you know, pulled myself up by my bootstraps and just made it happen.

But I was really burnt out by the end of that year. Everything had gone wrong in my life. And I really just wanted to get out. So I sold that business and kind of traveled around for a while.

And eventually, many years later went back to school to become a business consultant. And that's what I do now I've been a full time business consultant for about three years.

Jeremy Deighan
That's quite an amazing story. And I just want to take a minute to just congratulate you on your ability to get through those tough times.

I mean not everyone is going to have such a hardship like that happen all at once like you did. And the fact that you grew up fast and really went at it with gusto and and create this business and support your family and your sister; that's amazing and I just applaud you for that.

So how long did you have that cleaning business? I know you said you started it you know around those high school years. How long was that business active?

Sarah Nadler
About five years. Like I said it started out as a side hustle. So if you really take a look at the moment when it became an actual business, it was called At-Ease Home Health out there in Lakewood, Colorado.

It could still exist, I actually don't know. I should probably look it up sometime to see if the person I sold it to kept it. But um, yeah, it was about five years from the point when I started the actual business entity to the point where I sold it.

Jeremy Deighan
Okay, awesome. And then, and then you went back and you became a business consultant. Because at this point, you had at least five years of experience in the business world, and you decided that this is something you enjoyed, this is something you wanted to do?

Sarah Nadler
Actually, by the time I went back to school, I had been in the business world for closer to 15 years. I kind of skipped over quite a bit of the story to get to the punch line there..

But I've built in sold to businesses by the time I went back to school. And like I said, that was about three, well, I graduated school three years ago, and I've been a business consultant full-time ever since.

Jeremy Deighan
Okay, cool. And then what made you want to become a business consultant?

Sarah Nadler
I think it really was that original story. You know, by the second time I built my business, it was so much easier, I have to tell you, I knew what to do. I knew what not to do.

And I realized that things had been that hard the first time around because of the emotional trauma I was experiencing, because of what my family was going through. But also because I had no idea what I was doing.

And I think a lot of entrepreneurs are in that state of mind. And as I said, I work with women in wellness right in the healthcare space. And a lot of them, they went to medical school, or they went to, you know, chiropractic school, they went to school to become a certified fitness coach, or whatever it is, but they didn't necessarily go to business school.

And so like me, they are struggling to figure out all this other stuff, right? Like, you know, how do you pay yourself? Is that ethical? Is that legal? Can I write this off? Can I write that off?

There's so many questions about, you know, how do you collect the money? How do you sell? What do you do with the money once you've collected it? And I wanted to be there for people like, I wish someone had been there for me.

Jeremy Deighan
Yeah, that's really awesome. Being able to have that ability to help those people, because like you said, they're the experts, you know?

They're really good at what they do as the physical therapy, or the chiropractic skills or the wellness. But those people always don't have the best sense of business and how to handle that.

And so it's really cool that you're able to guide those people and help them out. And you said, you've been doing that for about three years now?

Sarah Nadler
Yeah. And what you said is exactly true, Jeremy. These women, they are powerhouses in their own right. Like I always tell anytime one of my clients tells me, "Oh, Sarah, I don't know how you do what you do."

I turned around to them, and you know, maybe it's a veterinarian, and I'll say like, "Well, God help the dog who comes to me for surgery." They are wonderful at what they do. And they deserve the help in the areas that they're not expert in.

And I think that's one of the fallacies we have as entrepreneurs is that you must be good at everything right out of the gate. And sure that would be wonderful if it were true, but it's just not realistic.

Jeremy Deighan
Right? Definitely. You know, it's funny, you remind me of a quick story.

So my expertise is obviously an online business and technology. And one day, I was building a computer, and I had my all the computer parts, you know, sprawled out on the floor, and all the cables and wires, and I'm putting everything together.

And my wife comes in, and she goes, "I don't understand how you can do that, how you can put together a computer like that." And I looked at her and I said, "Really? Because I could never do your job."

She's a surgical technician. So she literally rewiring the body, you know? Like she's in there, like cutting people open and, and putting vowels on hearts and stuff like that. And I'm like, "It's good that there's your kind of people and my kind of people in the world" because I wouldn't be able to do that either.

So yeah, it takes all types and it's cool that you have the ability to help these people out. So when you first started, how were you getting clients into your business?

Sarah Nadler
Well, I knew I had no experience as a consultant, even though I built businesses and I wanted to learn that end of it, which you don't learn in school. You know, I went and learned a lot but not how to actually be a good business consultant.

So the first thing I did was I looked for the most prestigious consulting firm, corporate consulting firm I could get into and I was very lucky, I landed a job there, and I worked with them for a while.

I still have some clients from that company, they now, you know, send me clients when they have too many for the consultants they already have on board. And that was great. They trained me up on their techniques for coaching and consulting.

And it was really a wonderful experience to be able to see how, you know, some of these consultants are in their 60s or 70s. They're planning to retire soon. And I had the benefit of their 35 to 40 years of experience in the business consulting world.

Jeremy Deighan
So it was kind of like a hands on mentorship, where you're getting to work, and you're getting to learn from other consultants on how to run your business in the future.

Sarah Nadler
Exactly.

Jeremy Deighan
So how long did you work for them before you ventured off into your own business?

Sarah Nadler
I think it was about a year before I started taking on clients on my own, you know, of course, I'd signed a non compete with them. So I had to venture out into an entirely different industry.

But it's still the coaching skills bled over 100% because people are people and I think business owners, no matter what industry you're in, there's only a certain number of things that can go wrong.

I talked about them as the the four lacks, you know, as a business owner, you either lack time, you lack good employees, you lack money, or you lack clients, right? There's only so many problems you can actually have.

And usually it's one of those four lacks or all four of them, depending on how badly off you are, that is causing the majority of your other problems. So learning how to identify the source of the problems in the business was the biggest thing I learned in the corporate company that I worked with.

And once I knew that it didn't matter, I could go into pretty much any industry, as long as I gained a little bit of familiarity into how they, you know, their processes, etc.

Jeremy Deighan
Gotcha. And then that's when you decided that you wanted to go after the audience of helping women and particularly women in the health and wellness industry.

Sarah Nadler
That's right. Like I said, I took a look at what I had, you know, up until that point who I have helped and who had been most successful with my methods and went okay, here's a slice of, of the market that I think I can really do the most good for.

And then I also looked at what I was passionate about. And I think that as someone who helps people create courses all the time, I'm sure you know exactly what that it is. That's niching down and discovering what you're passionate for.

Jeremy Deighan
Yeah, definitely. And that's an important aspect, because I feel like a lot of people try to help too many people, and they don't niche down enough.

I always feel like you can niche down even more like, you know, even if you were struggling and maybe wellness and women and wellness was too much, maybe you could even neish it down more if you needed to.

So I always tell people that that's a good way of going about it, at least in the beginning, so that you can find someone that you can particularly help. And then you can always expand later on if you need to. Right?

Sarah Nadler
Exactly. Yeah, I mean, at this point, I have multiple courses that serve different pieces of that audience. So you might say each of my courses has been niched down even further and I agree that is really the only way to get the attention of that audience.

Because, you know, I always tell my clients, if you're speaking to a full room, and everybody is talking to everybody else, right? And you stand up with no microphone, and you just say, "Hey!" Only the people closest to you are going to turn around.

But if you instead say, "Hey, can all women who happened to work in wellness, please raise their hand?" Now people know who you're talking to, and everybody else can just keep talking. And the people you want it to capture the attention of will actually look up at the stage.

Jeremy Deighan
Nice. Yeah, I love that. That's a really good analogy. Let's talk about those courses for just a moment. So you said you had a couple multiple courses. So what was the first course that you created?

Sarah Nadler
Well, believe it or not, and this was back before I had really decided what I wanted to do.

In my travels, I had actually started working with a marriage coach for a while, not about my own marriage, but to help other couples. And so the first course I created was actually my Get Married, Stay Married, Live Happily Ever After program and it's for engaged and newlywed couples.

I know it sounds so off beat right? So off the beat and track of what I'm actually doing now, but it was wonderful. And I still have a few clients who I work with one-on-one inside that program.

But I did eventually create an online course because I realized that wasn't really what I wanted to do. My husband and I are very happily married and we have some great success in helping other couples with that. But it wasn't what I actually wanted to do.

So it's sort of the side thing that I've continued helping mostly in my church actually. But the courses I do focus on now are one I have the Women of Wellness Business Lounge, which is an online course and oftentimes people will purchase the course in conjunction with one-on-one coaching and consulting with me.

And then my husband and I, my husband, Ben is a licensed financial advisor, we actually came together to create an online course for entrepreneurs, and small business owners to help them understand Business Finance.

Because you know, the way you manage money as a household is completely different. It's a different finance model, than the way you manage money as a company. And a lot of people coming into business don't really understand that.

And so they struggle with money, they struggle with profitability. So we have the financial grip course, and the financial grip journey, which is our coaching program that we work on with people together.

Jeremy Deighan
And just going back to that wedding course, you know, it's awesome, because we all have to start somewhere. And in those early stages, you know, you're feeling out to kind of see what would work for you, what kind of people you want to work with how you can help.

But you also get to learn so much along the way, right? Like through that course, I'm sure you picked up a lot of valuable information that helped you later on, create your other courses.

Sarah Nadler
It totally did. And I'll tell you, I think this is a great example of, you know, there's actually no such thing as failure in the business world, there's only pivoting and giving up, right?

You can't actually fail it anything you do in business, you can only have a lack of persistence, right? Which means it's on you it's not on, it didn't fail, right, you just stopped trying.

Or you can pivot and go, "Okay, this isn't the right direction, they need to go a different direction." And as long as you have that attitude that you cannot fail, you can only give up or pivot, you will eventually find the thing that is a great fit for you.

So in that example, I was very passionate about it at first, and it was making, you know, decent, quite decent money in the beginning. But the more I did it, the more I realized it just wasn't filling me up.

And I think that that is a big part of it is if you're doing something day in and day out, that's not filling you up spiritually or emotionally, then money will only make you so happy.

Jeremy Deighan
Yeah, that's awesome. I love that. You got to be doing what you love. And there's a fine line of making sure that you're seeing something through to the end, and making sure that you're giving it your best shot.

But then on the same spectrum, making sure that it's something that you are passionate and that you love doing. Because if the passion is not there, and like you say, it's not filling you up, you're just gonna fizzle out, and you're gonna get over it.

And then it becomes more of a chore and becomes more like actual work because then you're just doing something you rather not be doing.

Sarah Nadler
Exactly. And like I said, we ended up turning it into something that feeds our existing courses. Like tonight, actually at 6pm Eastern, I'm going to be off in Tampa, I'm doing a love and lasagna event for couples.

And you know, we invite people to come have lasagna with us. And we do a little seminar and we take pieces out of that original Get Married Stay Married program, but we cater specifically to you know how hard it is to be married to an entrepreneur, how hard it is to be married to a business owner.

And so we've managed to turn that into something that just feeds our existing programs without having to completely give up on all this amazing content we created. So it wasn't a waste.

I learned so much, you know, the second and third times I went to build a course it took me a fraction of the time, because I'd already done it before. And that content is still in use in our business as a feeder line today.

Jeremy Deighan
Awesome. That's really cool. And that sounds like a cool event. When I'm back in Florida, I need to stop by and go to that event.

Sarah Nadler
Absolutely, yeah, it's a lot of fun. There's way more lasagna than you'll want to eat, and very fun.

Jeremy Deighan
Awesome, very cool. And I noticed, you know, talking about feeding one business type into the other. I also noticed that when you were explaining your courses, you say that you use these in conjunction with a coaching or consulting program.

So I know a lot of people listening to this podcast might only have an online course and haven't thought about coaching or consulting or blending those together.

So is that something you always do? Do you ever sell the course by itself? Or do you ever do coaching by itself? Or do you always combine those together? And what's the importance of doing that?

Sarah Nadler
So one of the things that is pretty well known as a principal in the health and wellness space is an educated client is a compliant client. Meaning if you're trying to get someone to stick to their fitness regimen, or you're trying to get someone to stick to their business coaching program, right?

No matter what it is, the more educated they are, the more compliant they're going to be, right? Meaning they're going to get better results if you educate them. So with that principle in mind, I rarely rarely will do one on one coaching or consulting without making them agree to also study my course.

Because I know that as much as they go, "Ugh" and they roll their eyes and they don't want to watch a bunch of pre recorded content. They will get better results. out of everything we're working on, if they understand the basic principles behind it, so I do insist on that most of the time.

On the flip side, I absolutely sell my course on its own, I do sell it for pretty low price compared to my $15,000, you know, coaching program, you know, I consider it a self study program. And I know that they're not going to get nearly as much out of it without my one on one.

So, you know, if they really want to just DIY the whole way, I honestly just let them for a couple of 100 bucks, because I know that they'll be coming back to me later going, "Okay, great. I understand the theory. Now, how do I put this into practice?"

So I consider it a feeder line and a lot of ways into my coaching program. And to your point, Jeremy, I think for any of you who are out there who are looking at your 100% pre-recorded course, and thinking to yourself, "Well, I'm selling this for 2000. And you know, I don't know if I want to work one-on-one."

I will tell you right now that anybody who purchases your course, for a couple $1,000 is committed enough that they probably would pay 10 to 15,000 or more to work with you one-on-one.

So you're probably leaving a lot of money on the table by refusing adamantly to even consider one on one, there's a big price difference between one-on-one and pre-recorded content. And sometimes people can afford one but not the other.

So I think it's important in your business to serve your audience with different tiers of pricing. I don't know what your opinion is on that, Jeremy. But that's what I've really been seeing to be successful.

Jeremy Deighan
No, I think that's awesome. I think people are at different stages in their lives. And just because someone can't afford $10,000 or $15,000 today, doesn't mean that they might not be able to in six months or a year.

And so having the ability to get people started with a course and let them go through that system and learn the fundamentals. And then everyone needs the accountability.

You know, courses are a diamond doesn't nowadays, you know, you can find a lot of information online, but the accountability is really what motivates and drives people.

And I know from personal experience paying high ticket cost for coaching, that you also get a much better client and a much better student, because like you said, they're much more invested.

So the programs that I've gone through where I've paid over $10,000 for coaching, I was all in, you know, I was gonna make sure that I was going to see that process through, you just you get a better client in the end, I feel. Do you feel the same?

Sarah Nadler
Yeah. I'm not gonna lie, there have been times when the client I was dealing with that was really a drop in the bucket for them. And so there wasn't enough emotional commitment. But that's rare.

And I think that's unique to my industry, and that a lot of doctors do make quite a bit. And so $15,000 is not a whole lot, especially when it's coming out of their business, right? Because it is considered a business expense.

Unlike some coaches out there who are doing fitness coaching, and the business obviously can't pay for that. And so it's got to come out of their own pocket, right? So I think it really depends.

But yes, when you can make the person commit and hopefully even stretch a little when they feel a little bit emotionally stretched, not stressed, but stretched. There's definitely a lot of research and studies that have proven that that does make for a more committed client and I've certainly seen the effects of that in comparison to the kind of results people get when they study my course.

It's difficult for someone to finish a course. I think Jeremy you might have more statistics on this but I've seen that it's quite a low number of people who will finish a course that they started if it's 100% pre-recorded whereas I don't know when I can name the last client who didn't finish my program when we're doing it one-on-one.

Jeremy Deighan
Right, exactly. That's a big part of the industry is terrible completion rates because everyone's left to their own devices and they don't have that accountability. They don't have someone sitting there you know pretty much making them go through the process.

It's a difference of if you're you know trying to go to the gym on your own and some days you feel like it in some days you don't feel like it versus having a personal trainer come to your house wake you up and make you start working out, you know?

Sarah Nadler
Absolutely, yeah. I can speak to that I recently hired a personal trainer and man if she wasn't there kicking my butt every day, I would not be in the gym, Jeremy.

Jeremy Deighan
Let's talk about your expertise here and building a dream team. And I know that you do this for practitioners of health and wellness and these different types of businesses. But I feel like a lot of this stuff will relate to all types of entrepreneurs.

And so if someone were to come to you, and maybe they have been doing everything themselves, regardless if it's a chiropractic practitioner, or it's an online course creator, and they were to come to you and say, "Look, I'm on my own, I'm stressed out, I'm anxious, and I can't get all the things done that I need to get done. I know your your specialty is building that dream team." Where do you start? Where's the foundation of that process?

Sarah Nadler
So, it really depends, Jeremy, first of all, on what stage of business they're in. If I have someone who's in pretty much startup stage of business, and they're planning to have a physical location, and they need to hire a team so that they can even launch that, we're probably going to approach things a little bit differently than if I have someone who is, for instance, starting an online business, which I think a lot of your audience are right?

And they're going well, you know, I probably want a virtual assistant or something not really a full-time or part-time employee, right. So the first thing I will say is look over the types of hires that you can make, and determine which ones are the best example.

The types of hires, you might want to consider are a virtual assistant, like I said, which would not be an employee, right? This is a contractor on a contractor basis, you're not having to pay them through payroll, etc. And they can be as full time or part time as you like, right.

The other type is obviously a full time employee, you can have a part time employee, you can even depending on what industry you're in.

If you're in something that a little bit more mission driven, which a lot of people in healthcare are like they're launching some product that's going to change the face of healthcare or something, then you might even consider looking for volunteers before you look for a hire.

You also might want to consider having an intern or someone who's still building their portfolio. If you truly don't need an actual expert for the thing that you're hiring for. So taking a look at that, making sure, actually hiring an employee is the right move for your business.

And that's one of the things I start out with usually is identifying what stage of business the person is in, what their goals are for the position they're trying to fill, and then making sure we're looking at the right type of hire. Once we've done that, now we go into hiring preparation.

So let's take the example which is a typical example for my business of you're an established business owner, you've maybe even hired two or three people in the past, but you're not satisfied with the team you have either because they're too small, or there's some kind of personality clash going on or office politics and you don't like the company culture.

Then let's say you're in that position, the first step I would take is actually calculating the number of hours you've spent in the past six months on hiring, just because I want to get a sense for how efficient the person has been, and what kind of processes they already have in place for hiring.

Once we've done that, we also want to add up the amount of turnover, meaning terminated employees, like how many people have you had to fire in the last six months? If they don't have a lot of either one, then I know we're starting from a clean slate.

So let's say we're starting from a clean slate, they haven't had a lot of turnover, they haven't done a lot of hiring, they're just this is fresh page for them, then we set a goal. What's your intention, right? What position do you want to fill and why?

Then we actually create the position before we hire for it. This is very important, because it's going to have a lot to do with how we write the hiring ad and how we promote for the position, etc.

So what are this person's key duties going to be? What are your expectations for that person? And what method Are you going to use to monitor their productivity? So let's say you are an online course, creator, you don't have a physical location, and you want to hire a virtual assistant?

Well, that's great, but how are we going to make sure that you don't get ripped off and neither does your virtual assistant, right? How are we gonna make sure that you remember to pay them? How we're going to make sure that what seems to be their hours are actually ours they actively spent on your business?

So a really great way to do that. If you're looking for virtual assistant by the way, it's just go on to upwork.com. Because Upwork has a wonderful strategy where they put your money in escrow and you only pay the person when you've actually gotten results.

So that's a really wonderful way to have a built in system to monitor your virtual assistants productivity. If you're talking about employee who's in house, you've got a physical location and they're coming to your office to work, then the method we use to monitor the productivity is going to be a little bit different.

It's probably going to be eyes on the person making sure they're on task or you know, maybe you have some kind of graph that measures their productivity day to day etc.

Jeremy Deighan
Regarding the productivity aspect. Is there any kind of software that you recommend for team management?

Sarah Nadler
Yeah, I really like Trello. Obviously, depending on the company, you're going to have different software that is industry specific. But if you're not looking for something that's industry specific, I love Trello.

I use it in my own team, because you can assign tasks to team members, and it's all remote. They have a great app, which I half the time I'm running my business from my phone, and then the rest of the time running from my laptop.

So you don't need like a really robust computer to run Trello. It's very cloud based. And yeah, it has wonderful functionality for assigning tasks to team members and having them report back that it got done.

Jeremy Deighan
Nice. Yeah, I love Trello. I actually use Trello to create courses. So I will use the different boards as my modules and then each card becomes a lecture or lesson. Brilliant.

Sarah Nadler
Yeah, it's a great, I think, you know, it's so versatile, I use it for everything, I have a sales pipeline in it, I use it for the client files, you know, for all my, my one on one coaching, etc. It's very versatile, I highly recommend it.

Jeremy Deighan
Awesome, very cool. Yeah, we'll put all these links up in the show notes, including Upwork, something I use pretty often too. Like you said, it's a great way to hire all kinds of different people from across the globe.

You can get very fine tuned on what you're looking for. And you can pay them in different ways. You can pay them, you know, hourly, by projects, full time, part time. So we'll definitely put that link up in the show notes also.

Something that I did want to ask you about thinking about maybe the course creator who's thinking about hiring their their first virtual assistants, let's say or someone part time to help out when you're talking to people, how do you find out which tasks or which positions you should hire first?

So let's just talk about, say online course creation. You have different aspects of that you have, you know, video editing and audio editing, you might have landing page design and marketing, you might have emails that you have to get sent out, and you have these different positions that you could hire.

And maybe someone who's a startup or someone who maybe doesn't have the revenue to invest in all these positions is going to have to pick one of those. What's the best way to kind of figure out which position to go for when when you're choosing that?

Sarah Nadler
That's a really good question, Jeremy. And I think it's going to be individual from business owner to business owner, but I'll walk you through the strategy I would use for how to figure it out.

The first thing is, I look at the profitability margin of the business, just to make sure I know exactly how much you can afford to spend on this virtual assistant position, that's going to really be a big deciding factor in who we're hiring.

Because if we're just hiring like a little virtual assistant who's going to push paper around for you, we're going to be able to hire that person in the Philippines for maybe under $4 an hour.

But if we're looking for someone who's going to do video editing for you, that's going to be a little more pricey. Even if it's only as much as like $20 or $30 an hour, there's a huge price difference in that. So that's the first thing to look at is the profitability margin of the business.

The next thing we're gonna look at is the skill set of the business owner or the entrepreneur, right. So if this course creator, obviously, we have to start from point z and work backwards. So point z is where does this course creator actually want to land in their business?

Do they want to land in a place where they're only standing in front of the camera, and they have a complete team around them? Who is producing everything, and they're just the subject expert. And that's it like is that their Sunday dream? Or is there some day dream that they are themselves always going to be a solopreneur and just every once in a while, have some help, right?

Some people prefer one or the other. I personally think you're nuts If you want to be a solopreneur your whole life, but a lot of people that's what their goal is. They don't want to manage a team, they think it's a hassle. They don't want to learn it.

And if that's their goal, then my job is to make that dream a reality. So I have to help them, unburden themselves while they learn the skill sets to be able to be a solopreneur. So that's the second thing I would look at in terms of strategy is writing out what your ideal goal is your big dream outcome someday for your business and working backwards from that.

So let's take the person who I think is rational, who actually just wants to be the subject expert and the coach and wants to have a team that does the producing the editing the everything else.

Well, then next, I would look at what's going to give them the biggest bang for their buck today with the budget that they have. And what I mean by that is what are you spending the most time on right now besides actually coaching and doing the things only you can do, like creating content.

What are you spending the most time on? And of those things you're spending those time on which one is the cheapest? That's really at the end day. Which one can I hire someone for less than $30 an hour to do for you right now. And I think that's where you're going to get the biggest forward motion in terms of hiring just your number one first hire.

Jeremy Deighan
Okay, so you're looking at the difference of something that's taking a lot of time in your business and trying to find the cheapest price for that task, whatever that task is.

Sarah Nadler
Sure. Know, I don't say cheapest as in, you want to go find someone who lives in their mom's basement and doesn't really know what they're doing. Like, let's, let's define cheapest.

And this comes back to why Ben and I created the financial grip. Every time you spend $1, in your household, right? You go out, you buy groceries, you go out, you buy toilet paper, and you're thinking with a consumption model of finance, right?

As an individual, when we're doing personal finance, when you're planning how to spend the money in your household. You think about how to consume stuff, right? I'm going to buy that car so I can drive it, I'm going to buy that toilet paper, so I can use it right?

You're not thinking with an ROI, which in case no one is familiar with the term. ROI stands for return on investment, right? You're not looking for return on investment in your toilet paper, or your groceries, or that vacation you took.

But the moment you start turning yourself into a business, even if you're the only one in your business, you have to learn the ROI model of business, the cash generation method of spending.

So every dollar out, must buy back more dollars, even if that's dollars out for a software. How much money does that software help you make? And it's this new way of thinking for a lot of businesses, a lot of entrepreneurs, it's brand new to them.

And so when I say cheapest, I don't mean like how can we cut corners and get someone who sucks to go work for us. I mean, what is going to be the biggest return on investment for having hired this person?

That's going to be the thing that you're spending wasting the most time on for the least amount, the least cost, that's where every dollar spent in the business has to look at.

Jeremy Deighan
Awesome, that's a great explanation. This is great. I feel like we could go on for a long time. But unfortunately, we're coming up on our time here. And I just appreciate all this wonderful information that you've given us today. And I know that people are going to want to come find out more about you.

Before we get to that though. Just thinking about how far you've come in your business, all the amazing things that you've been able to accomplish, and adversity and all the issues that you had earlier on, and getting to where you are now being able to have these high ticket clients, you're helping consult them and get their businesses off the ground.

And looking forward in the future a year or two years or couple years down the road. Where would you like to see your personal business?

Sarah Nadler
My personal goal over the next couple of years is to serve 100 more women in business, because I want to be creating this community where we are not just you know, women who happen to own a business, we are opinion leaders in our own zones, right?

Which is why I've been not just focusing on just chiropractors or just one type, I want there to be women in every health care industry who are starting to lead the charge in terms of a highly profitable business and really proving that you can have a dream team and a profitable business that you as a business woman can also be a mom, or also travel the world or whatever your bucket list is.

So that's kind of where I'm trying to go. I want 100 women who I've proven that this can happen can work for. And from there, who knows.

Jeremy Deighan
Awesome. Well, hopefully this podcast in this platform gives you a chance to reach more of those women out there who are doing amazing things in their business and in their world and can reach out to you. And hopefully you can help them out.

And where can they find you online? If they're looking for more information?

Sarah Nadler
Yeah, absolutely. They can just stop by my website. It's SarahNicoleNadler.com.

Jeremy Deighan
Perfect. All right, well, then we will definitely put that link in the show notes. And so everyone can go find that link if they need that. And all the other links that we mentioned today in the podcast.

Sarah, this has been amazing, and you have a lot of insight and a wealth of knowledge. And I really appreciate you coming on the podcast today and sharing that with us.

Sarah Nadler
Thank you so much, Jeremy, I really appreciate you having me.